Anyone who has ever had a home based internet business has at some point in time come to grips with the task of creating sales copy. It’s no secret that the creation of effective sales copy is an art. It begins with the headline, and copywriting experts insist the headlines main purpose is to make the reader read the first sentence. The first sentence should be viewed as the engine at the front of a train, and every other sentence that follows is hooked up in line behind the first sentence. Therefore, it’s imperative the first sentence stick in the reader’s mind as well as a bug that’s smushed on a windshield.
Currently, there exists on television a music talent search series by name of “American Idol”. Have you ever noticed at the beginning of the season how thousands upon thousands of people compete for a small opportunity to proceed to the next stage for consideration. Each person is given the chance to perform a one and a half minute audition. Imagine, all or nothing balances on only one and a half minute.
The first sentence of any sales copy is the same as that first one and a half minute audition. It has to convince the judges, the readers, to let them go further.
There are several ways professional writers use the first sentence to stay with them.
1. Repeat the headline using different words.
2. Present a scene. Consider a sentence such as this, “Rat breeders gathered in a packed laboratory today to hear results on the latest reproductive studies.”
3. Ask why. “Why is it women never forget when a man makes a mistake?”
4. Examine a Ritual. “For 15 years, on June 1, senior students have gathered at the flagpole to raise funds for the JP Bruno Scholarship Fund.”
5. Describe a problem and it’s solution.
6. What would you do? Consider a first sentence such as, “Suppose you found yourself stranded on a deserted island, with no supplies, what would you do?”
7. Don’t let this happen. “Failure to check for a spare set of keys left one pregnant lady without reliable transportation as she went into labor.”
8. Good news. Provide a sentence that gives a good news message.
9. Guessing game. “Can you guess the three things that self-employed people worry about the most?
10. Path to Success. The master of ceremonies spoke of the 10 year fight to bounce back from his challenge with cancer.
The first sentence draws the reader to the second sentence. The second sentence to the third. The third to the fourth.
Capturing your reader depends on the words you use. Choose them well.
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About the Author
© 2008 James C. Tanner. All Rights Reserved.
James C. Tanner of http://www.silent-wonder.com is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. Helping people make money online through internet marketing and homed based business opportunities.
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