Who Will Be Reading Your Sales Copy?

Those who are self-employed through a home based business opportunity, or through an internet home based marketing business, all know and understand the challenges they face when having to write sales copy. No matter if you are an affiliate marketer, an individual who is involved in some other form of internet marketing, or trying to figure out how to make money online, writing and reading sales copy is a very real part of our every day world.

You’ve just arrived at the office and the your manager informs you, in one hour you are to present a 2 minute presentation as to why you should become the company’s next regional manager. In 250 words or less, your career can blossom or stalemate, and you have one hour to pull it all together.

Creating effective sales copy isn’t too different from presenting an effective speech.

First you have to attract your reader. Then as if you were fishing, while they play with the bait on the hook, keep them entertained long enough, so you can “set the hook” in their mouth. In order to do that, you have to know who you are writing to.

When you begin to create sales copy that’s targeted to a particular demographic, there’s several things you have to keep in mind as you write.

1. The age of your reader. Are you writing to a high school student mentality, a young professional, or a retiree?

2. Male or Female.

3. Ethnic Background. Are you targeting a specific ethnic group or a mixed group?

4. Education level.

5. Income level.

6. Cultural Background. Are you addressing blue collar, white collar, pink collar, or dog collar and spiked hair groups?

7. Political beliefs. Are you targeting those who would consider themselves to be liberal in their political thinking or more to the right or left?

8. Degree of Familiarity. Are you addressing a list of regular subscribers with whom you already have a reputation established?

9. Peers, subordinates, or superiors. Are you addressing a targeted group of equals, those you would place above you, or those who you would consider to be in training under you?

10. Expertise. Are you addressing a targeted group that’s already well informed on your subject matter?

Today’s sales copy writer must get to the point quickly with out insulting the intelligence of his reader. The writer must reinforce their opinion with facts, and stick to a single topic.

Writer’s must also amuse while they inform, but be very careful when using humor. What’s funny to the writer, or a handful of others, can be immature, offensive, boring, tacky, to those who have the money to spend on your product. It’s better to be slightly cute in your sales copy writing style, than to try and accomplish the levels of a stand up comic.

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About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.silent-wonder.com is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. He now devotes his time to helping people make money online through internet marketing and homed based business opportunities.





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