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Some of the beginner individuals who go the route of posting the “What You See Is What You Get” style of web page often fail to realize the importance of monitoring web site statistics.
I am one of those people who has learned the processes as I have had to move forward, but through the process, a critical part of my daily ritual has been logging in to read the traffic statistics for my web page and my blogs from the day before. In fact, this is the first thing I do each day after my computer is turned on.
Most web site hosting services provide some form of traffic monitoring platform, but not every blog service does. For this I have come to rely upon FeedBurner.com.
FeedBurner which is owned by Google has two levels of service. There is a free level of service which is most adequate for my needs, and for those who require that extra punch, there’s FeedBurner Pro.
Feedburner provides my blog with an excellent platform for RSS Feed services, but it also provides an excellent counter which tracks the number of people who subscribe to your RSS Feed as well as the number of people who view your blog. While I have posted a FeedBurner counter on my blog page, I have found the accuracy of the counter is somewhat off when compared to the counts collected I can view when I log into my FeedBurner account back office. The FeedBurner counter does not take into consideration past traffic and cannot be set at a starting point based on an old traffic counter setting. The FeedBurner back office counter is most often much higher than the counter that appears on the page and provides incredible detail as to when the page was viewed, by what style of browser, and the IP address. In fact, I have observed the publicly viewed counter showing a high figure on one day and a lesser figure on the next day. If having a less boastful count on the publicly viewable counter is the trade off to access this information then it’s still worth it.
A feature I love about FeedBurner which sets it apart from many other statistical collectors, is FeedBurner provides up to date information by the hour, whereas most others only provide information for the day before.
Setting an internet marketing strategy requires knowing who is viewing your site, how often, what are the trends, are there patterns, and if so, can a person identify what’s behind those patterns? Every time you post a change to your web page, are you seeing a change in your traffic? Is it creating a positive or negative impact?
Take that power and combine it with Google’s Webmaster Tools to identify when your page was last crawled by a “Spider”, and quickly you can get a feel as to whether or not the reaction you think you are seeing is a search engine reaction or a viewer reaction.
In any day and age, knowledge is power. The best strategy is to find the easiest way to collect it and then understand how to read it. FeedBurner.com, combined with Google’s Webmaster Tools is an excellent place to start.
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Take a minute to sign up for our RSS feed and see FeedBurner in action!
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About the Author
© 2008 James C. Tanner. All Rights Reserved.
James C. Tanner of http://www.silent-wonder.com is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. Today he devotes his time to helping people make money online through internet marketing and homed based business opportunities.
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