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In setting up a web site or web page lay out, many people struggle, as have I, over the best route to grow into the process of developing a newsletter which can piggy-back ride on a person’s or companies web site.
In his book, Marketing To The Social Web, Larry Weber, shares how amongst a group of case histories, one company came to the forefront as having an evaluation with helpful suggestions for all to consider. The following six suggestions are excerpts from Larry Weber's book.
1. Encourage visitors to your homepage to click the “Read the Latest Newsletter” or “Read Our Tip Of The Week” button. Don’t put the sign-up on the homepage. Website visitors want to know what they’re getting into before they give you their e-mail address. Be sure to position the e-mail subscription box close to the current newsletter. Also include or wrap text around or next to the newsletter or tip button that “sell/describes” the newsletter, white paper, or case studies you’re offering.
2. Include a Tip of the Week page.
3. Archive everything and provide an “Archives” link with the current newsletter. Archives increase your credibility.
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FIND OUT HOW ONE BLOG CAN EARN OVER $3,947 PER MONTH.
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4. If you have a testimonial or two about your newsletter, include it near your current newsletter, too.
5. Add a link to a Privacy Page so visitors can quickly and easily check your policy. For example, “We respect and are committed to protecting your privacy. We may collect personally identifiable information when you visit our site. We also automatically receive and record information on our server logs from your browser including your IP address, cookie information, and the page(s) you visited. Sharing and Disclosure: We will not sell your personally identifiable information to anyone.”
6. Add your sign-up form, a short newsletter description, and a link to the current newsletter on the other sub-pages. No matter where visitors may navigate in your site, you should provide a quick way to find this type of content.
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About the Author
© 2008 James C. Tanner. All Rights Reserved.
James C. Tanner of http://www.silent-wonder.com is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. Helping people make money online through internet marketing and homed based business opportunities.
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