Discovering Promotional Powerhouses

In a fast changing market place, businesses are always trying to stay on top of the latest marketing strategies, promotional tactics, customer trends and demographics. After all, anyone with an online business opportunity, small business, home based internet business, all understand the value of effective marketing. The key to dynamic marketing results can be found in one phrase, “Fish where the fish are!” Knowing how to keep your marketing message in front of your targeted audience is critical to any effective marketing campaign. Once it’s there, then shake those dice and start rolling sevens, because seven is the magic number of times people must see your name or Web site to remember it.

Some years ago the big term in marketing was “positional marketing”. Then came “guerrilla marketing”. Today, the fuss in the world of marketing is all about creating a “Buzz” about you, your business, and your product. The more “Buzz” you can create, the closer your customers come to that magic number seven!

So how in a world of crowded marketing techniques, does a small operation get their foot in the door? There is one method which offers incredible opportunity for growth and development. The creation of Ebooks which directly, or indirectly, promote you, your business, or your product.




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Ebooks are Promotional Powerhouses
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Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they
do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose
to. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.

Finally, you have creative control over your ebook. You don’t have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copy edited galleys to arrive by snail mail. You are in complete control of the design and the text.


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How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the sale ability of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation
over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an
invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business
relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a
spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

Grab hold of the excellence life has to offer.

About The Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of Make Money Online With A Home Based Business Opportunity , Internet Marketing Strategies, and Small Business Opportunities, is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. He currently spends his time helping people make money online through internet marketing and home based business opportunities.



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Green Cash From Green Gas

We live in an age where times are changing very quickly. The concept of “going green” has taken a new priority in every aspect of industry and lifestyle. The targeting of internet marketing strategies to this new wave of industry has been powerful and yet still in it’s infancy. With the world now focusing on terms such as “carbon footprint”, “eco-friendly”, “auto emissions”, “fuel efficiency”, “fuel economy”, “alternate fuels”, etc., new businesses and business opportunities are rising up to meet the challenge. Finding the right home based business opportunity so a person can work from home, or make money online, can sometimes prove to be challenging. Some people seek home business opportunities through online marketing sources, others through word of mouth. The biggest challenge for many is identifying an opportunity that’s credible; that will put money in their pocket right away; and not cost a huge dollar up front to get started in. Once the right business opportunity is found, scores of individuals become hungry for the latest internet marketing strategies, and do so while embracing the learning curve that goes along with starting a new home based business venture.

So what kind of eco-friendly opportunity would be so attractive, would show so much potential, it would actually make a person want to leave a corporate America position? Now let’s be clear about this. Not just leave a corporate America position, but leave from a sector of corporate America that’s use to reviewing and assessing other people’s business plans and business proposals.

Recently, through professional networking on MySpace.com, I had the opportunity to meet and get to know, such a person, Jill Cobb from the State of California. During the course of our written and phone discussions, I began to learn in greater detail her incredible story. The following is an excerpt from an interview with this incredible individual.

Jill perhaps you could begin by telling us a bit about who you are, your background, and what you’re doing now?

I’ve been active in the financial services industry for 30 years in banking, real estate and as a Certified Financial Planner. A friend told me I should try a product she was selling called the Bio Petro Improver, and honestly, to support my friend’s business, I gave it a try. Wow, was I surprised!! After using it for 2 fill ups, my gas mileage improved 20 percent!! With the ever rising HIGH price of gas…and increasing toxic emissions in our air, I decided to become an Area Manager and Distributor for Bio Petro Improver. The response has been so exciting, I have scaled back my financial business, and now I’m focusing most of my time helping others improve their gas mileage as well as their cash flow with this product!

It’s so difficult for families these days to live comfortably on a budget. I feel I can impact the lives of so many people who are struggling to make ends meet. A 20-30 percent reduction in gas expenses is a HUGE savings!! So many households have 1 or 2 commuters that travel hundreds of miles per week! They can use their savings on fuel costs for groceries, clothing and necessary home expenses. For anyone who drives 50 miles each way to work they could save over $900 USD per year when the gas prices at the pump are around $3.00 per gallon!! Think about the savings when gas prices are higher…like they are in Canada and many other countries!!!

As a Baby Boomer, I’m wanting to retire early … thanks to BPI, Worldwide!! I want to spend more time with my 2 grand kids Emily and Ryan, and take them on some amazing vacations!! They are 10 and 6 and I’m looking forward to showing them some of the most wonderful historical locations in the world.

As we talked, and when you eventually mailed me material about your business, I became really excited about the potential for this business especially here in North America. Perhaps you could explain a little bit about the product and exactly what it does? How would it benefit a person such as myself financially, and how would it benefit the world I live in?

BPI, Worldwide is a great home based business opportunity, or business opportunity period! It’s also a FUN business. Everyone wants to save money on gas and everyone who tries it thinks I am a HERO!! It’s allowed me to be able to travel and visit friends and family that I haven’t seen in years!!

The product is all natural, biodegradable and it’s been proven to increase gas mileage as well as reduce toxic emissions!

The fuel enhancer significantly impacts the lives of everyone-worldwide that uses an internal combustion engine!! That includes trucks, cars, buses, planes, boats, lawnmowers, RVs, dune buggies, motorcycles, snow mobiles, water craft… and on and on..!!

A consumer can save from 15-30 percent on the money they currently spend on gas. Fuel costs have become a major expense for most of us, so this will benefit our cash flow IMMEDIATELY!

So, the benefits are really significant. We can all save at the tank, improve harmful emissions, and, for those interested in a business opportunity, they can become a Distributor for BPI Worldwide and create a significant residual income!!!

The retail cost of a 50 gram jar of Bio Petro Improver is $25 US. That treats approximately 200 gallons of gas or diesel fuel. A consumer only uses 1 teaspoon (or 2 Bio Pills) for every 15 U.S. gallon gas tank or 10 U.S. gallon diesel tank.

It’s my understanding this product has met with some opposition from the oil industry. As a result when it comes to testing this product, it’s really been put through “all the hoops” so to speak. What kind of testing has been done, that you’re aware of, and what results came from those tests?

First off, you’re right! There was some opposition to this product.

BPI was first introduced to US Consumers in the 2006 as a network marketing business opportunity. Over $20 million dollars of product was sold in a very few months. The excitement was tremendous. This got the immediate attention of the Texas oil industry. There were several offers to buy BPI, but all offers were rejected. The founders of the BPI set up this company specifically as a networking program so anyone willing to share this program with others could create substantial residual income.

Oil companies approached the Texas authorities alleging the Bio Product didn’t work and BPI Worldwide was nothing less than a scam. The entire company was temporarily shut down pending an investigation of the product, and while the course of the investigation was underway all the personal and business assets of the founders were seized.

After a lengthy court ordeal, the Texas Court system Ordered an independent Environmental Protection Agency recognized testing lab evaluate Bio Petro Improver to determine its effectiveness. The Wallace Lab used the strictest EPA, HFET (Highway Fuel Economy Test) and CARB (California Air Resource Board) assessment protocols. They determined that “this product causes a real improvement in fuel economy and a reduction in emissions.”

The fuel enhancer proved to be a safe, effective product. The lawsuit was dismissed and BPI, Worldwide re-launched in June 2007!! Since that time, there have been numerous independent lab tests which have also verified the high quality performance of this product.

I’m not sure what the current fuel prices are in California, but here in Canada, we’re on the metric system and we buy our fuel by the litre, not by the gallon. There are approximately 3.7855 litres to an American gallon and we are paying $1.189 per litre for regular grade fuel (we are being told that price will climb to $1.509 per litre by July 2008). Today we are paying just over $4.50 U.S.D. for the equivalent of an American gallon. You’re business is in the process of soon coming into Canada, and the potential financial savings for people if they use your product is staggering. Right now, a 20% savings in fuel would mean reducing the cost of our fuel to approximately $.9512 a litre. That’s an immediate savings of $.2378 per litre of fuel, or $13.50 for every equal amount of 15 U.S. gallons of fuel. Incredible! What is the growth potential for your business, and at this time, is this only available in the United States?

Recently, BPI Worldwide has opened in Mexico as a business program. A Canada “Grand Opening” is soon to occur. The Bio Petro Improver is NOW available for purchase world wide, and people can find access to the product through the website www.4MaxMPG.com .

In anticipation of expanding into Canada as well as 192 other countries, BPI has enhanced the website to show many flags at the top right of the site. Anyone can click on their country’s flag and see a Bio Petro video and all the company and product information in their native language! It’s available for anyone with internet access to research our company, review the testing results as well as the Binary Compensation Plan.

It is my goal to find some new, fun business partners who see how powerful this Company and this Product is. With our international growth, I am ready to visit Mexico, Canada, Great Britain, Australia, France, Italy, etc with my Business Buddies to share this program and be an International HERO!!

This really has the ability to be a great home based business opportunity for people to get involved in. If people wanted to contact you to find out where they can buy this product or how they can get involved in this as a business, is there a web site they should go to, or another way they could contact you?

The growth potential of this business is staggering!!

All the citizens of Our Planet desperately need a superior, proven, inexpensive “green” product that can improve their gas mileage.

We all desperately need and want to improve the air we breathe and preserve our atmosphere for future generations.

Individuals and businesses worldwide are begging for products they can use to Save Our Planet.

The Bio Petro Improver provides us the product and the business program to impact our environment and our financial well being.

People who may have questions or want more information about this incredible product and opportunity can always contact me at www.4MaxMPG.com or jill@4maxmpg.com If I don’t have the answers, I will get the information!! Together, we can spread the word about this fabulous gas enhancer and create a substantial residual income!!

Jill Cobb is an exciting individual to get to know. She is a glowing example of a true home based entrepreneur, but more important she is a quality person.

Great home based business opportunities, and small business opportunities do abound for people who want to find them. These are exciting days for “Green” focused products which provide real cost savings for people in the process.

Grab hold of the excellence life has to offer.

About The Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of Make Money Online With A Home Based Business Opportunity , Internet Marketing Strategies, and Small Business Opportunities, is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. He currently spends his time helping people make money online through internet marketing and home based business opportunities.


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Increasing Link Popularity

With the economy woes of the United States now plummeting into a recessionary position, many home based internet business entrepreneurs are paying close attention to the ways and means of making money online, so as to keep their business in the forefront of their customer’s eye. The good news is, that while the United States economy is slow, it’s neighbor to the north, Canada, is experiencing an incredible boom, economically speaking. Several aspects of the Canadian economy have been impacted by the U.S. slowdown, but where one sector slows down, the hot demand in other Canadian industrial sectors continues to gobble up workers faster than they are being displaced. Canada’s challenge is a drastic shortage of workers. For those wanting to make money online, the reality is, where one market may be going through a downturn, there are always those other markets which are doing well. The beauty of the an internet business opportunity is, your customer base is global, not restricted geographically to your immediate locality, unless you of course choose to limit yourself in such a way. Let me give you an example of the typical internet consumer. I am a Canadian, and 60 percent of my purchases are made online to companies that are located outside of Canada, companies that are well outside my economic, as well as geographic region.

Internet marketing when done correctly, provides a blanket which helps businesses ride out the gut wrenching twists and turns of economic shifts. There will be noticeable cycles in internet marketing, but usually, the causes and effects related to those cycles are more directly connected to your marketing plan, advertising campaign, website optimization, and product selection procedures.

Today’s feature article is speaking to a key area of importance in helping to optimize your website in the eyes of search engines. The article pertains to increasing your website’s link popularity. For some time search engines have looked closely at the number and quality of reciprocal links on websites. A reciprocal link is a link on your page which points to another page, which in turn has a link that points back to your page. While this is a highly effective way to increase your popularity in the eyes of search engines, it’s a process that must be done right, or it can work against you. Take a few minutes and enjoy this weeks feature article “Increasing Link Popularity”.




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Increasing Link Popularity
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Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.

You're probably wondering what the blazes is popular about a link! Well, in a word - plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you're probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It's a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don't be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.


There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than "link farms" - pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let's get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.




You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to "Retailers from Nowhere, Tiny State." BIG MISTAKE! All you have to do is look a little deeper - and submit your listing to the "Fine Alpaca Wool" category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site's visitors. Let's look at the Alpaca Wool site example. Linking up to a site that sells knitting supplies would be helpful to your visitors, and the chances of the knitting supply site wanting to link up to your site are
also greater. By linking to a related site that will be relevant to your website's traffic, you are increasing both of your site's business prospects - and both of your sites' link popularity.

Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site.
Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd.

When you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.





Next, be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasize that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for
themselves. It's a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don't sound like a professor! Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website.

Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it's time to remove their link from your own links page. The only time you want to pursue a link further than this is if you believe a site is crucial
to your link popularity and your business needs. Just remember to keep all your communications complimentary and cordial.

Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the labor-intensive quality of improving your
link popularity, which is why search engines regard it with such importance.

By the way - make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you. Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity stardom!

Grab hold of the excellence life has to offer.

About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of Make Money Online With A Home Based Business Opportunity , Internet Marketing Strategies, and Small Business Opportunities, is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. He now spends his time helping people make money online through internet marketing and home based business opportunities.


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The Magnetic Impact Of Autoresponders

Having freedom in YOUR day to day life, and the ability to work from YOUR own home is one of the top reasons people LIKE YOU choose a this work lifestyle! Low start-up costs, and being able to work YOUR OWN HOURS, with no boss breathing down your neck, is only realized by commitment, and passion for success. By utilizing the business opportunity tools and internet marketing strategies available through this site, practically anyone can make money online and prosper with a real home based internet business. A work at home business which enables YOU to make money at home, and best of all accomplish this through a business opportunity that’s selected by YOU, and suited to YOUR needs!

A home based business can, and will, provide advanced security towards building a valued investment, which can last for years. There is almost nothing comparable to the freedom of working from your own home office and making your own decisions, compared to someone else making them for you. The challenge for many often becomes a matter of how to build the customer base for an online business. One such way is to use an email business tool known as “autoresponders”.




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Creative and Profitable Ways to Use Autoreponders
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An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust - unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished re-potting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:

1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Let's say you've written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your articles when you've written new ones that they may want to publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you're selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

7. Distribute advertising. Let's say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects' email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.




8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content - not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

9. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

"A Traffic Secret Revealed
It's been called the greatest viral marketing idea of all time, get your copy of this free report now: CLICK HERE TO RECEIVE YOUR FREE COPY."


11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitors' email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.

12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from
your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

Grab hold of the excellence life has to offer.

About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of Make Money Online With A Home Based Business Opportunity , Internet Marketing Strategies, and Small Business Opportunities, is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. He now spends his time helping people make money online through internet marketing and home based business opportunities.


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Increase Website Traffic By Writing An eBook

If you are following the most current affiliate marketing news, or staying on top of the latest trends in internet based affiliate marketing systems, you will see some changes taking place. When it comes to internet affiliate marketing programs, the ones that stay current (less than six months since their most recent updating) are clear barometer's of whats taking place in today's over all world of interent business. The world of the internet is no different from the world of our global economy, it's constantly going through change, and will typically go through a cycle of change every 6 to 8 months. Staying on top of the most recent offerings of a great online business opportunity, or home based business, helps people wanting to work at home remain informed on current direction in strategic internet marketing.

Some trends popping up at this time are marketer's who were selling products for $21.00 or $47.00 are now doubling the price for the same product claiming they can no longer hold the discounted price down so low. In reality, the demand for the item has dropped, and in order to maintain the same level of profit margin, the price has to be doubled. These kind of marketers are counting on a large mailing list of ignorant subscribers who will jump in a pay the higher price not recognizing the red flags created by the price increase. This form of marketing, while it will grab some buyers, flies in the face of economic forecasters who have outlined that the savvy customer of the next couple of years will seek a good product for a fair price. Customers are becoming value oriented shoppers. CHEAP is currently NOT the key word in the mind set of purchasers, VALUE is the key word.

The question then becomes a matter of setting a new strategy an keeping the flow of traffic happening to your website. This posting is going to take a look at a concept that will help to promote you as a person, your expertise, your product, your website, and earn money while doing so.






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Why Write an eBook?
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It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.

The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. eBooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.

Let's say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, "Why? Why should I go through all the trouble of writing my ebook when it's so impossible to get anything published these days?

Well, let me assure you that publishing an ebook is entirely different than publishing a book in print. Let's look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!

Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that "you've got what it takes," your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information.

Perhaps, in desperation, you've checked out self-publishing and found out just how expensive a
venture it can be. Most "vanity presses" require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses' minimal run starts at 1,000 to 2,000 copies. And that's just for the printing and binding. Add in distribution, shipping, and promotional costs and - well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.

Let's say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.

For example, let's say that you've spent the last twenty-five years growing and training bonsai trees, and now you're ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.

Ebooks will not only promote your business - they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.

Perhaps your goals are more finely tuned in terms of the ebook scene. You may want to build a whole business around writing and publishing ebooks. Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks. Maybe you're even thinking of producing an ezine.

One of the most prevalent reasons people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the new cyberspace world we now live in. Ebook writers
are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful so that more and more ebooks will be written.

You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?

Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what's out there already, and try to find a void that your ebook might fill.

What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?

You don't have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills - quickly. The possibilities are endless.

After you've written your ebook.

Getting your ebook out is going to be your focus once you've finished writing it, just as it is with print books. People will hesitate to buy any book from an author they've never heard of. Wouldn't you?

The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every single famous ebook author has started out this way.

Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their
reading journey, they can eagerly buy your product.

When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.

That's why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.

Grab hold of the excellence life has to offer.

About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of Make Money Online With A Home Based Business Opportunity , Internet Marketing Strategies, and Small Business Opportunities, is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. He now spends his time helping people make money online through internet marketing and home based business opportunities.

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Understanding And Analyzing Your Website Traffic

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Thanks for stopping by...I have a FREE gift for you!

In this short (37 page) - and free - ebook Harvey Segal has managed to include one unique idea after another on a wide variety of topics starting with his controversial stance on search engines and moving on to

- Getting traffic to your site
- Preselling with free ebooks
- Preselling with articles
- Autoresponders and follow up campaigns
- Ad tracking
- Affiliate marketing
- ClickBank
- Viral marketing
- PDF book creation
- Ebook rebranding
- Creating niche sites
- Resale rights

He even throws in an amazing viral idea at the end.

CLICK HERE TO RECEIVE YOUR FREE COPY.


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Analyzing Website Traffic
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Analyzing your web traffic statistics can be an invaluable
tool for a number of different reasons. But before you can
make full use of this tool, you need to understand how to
interpret the data.

Most web hosting companies will provide you with basic web
traffic information that you then have to interpret and
make pertinent use of. However, the data you receive from
your host company can be overwhelming if you don't
understand how to apply it to your particular business and
website. Let's start by examining the most basic data - the
average visitors to your site on a daily, weekly, and
monthly basis.

These figures are the most accurate measure of your
website's activity. It would appear on the surface that the
more traffic you see recorded, the better you can assume
your website is doing, but this is an inaccurate
perception. You must also look at the behavior of your
visitors once they come to your website to accurately gauge
the effectiveness of your site.

There is often a great misconception about what is commonly
known as "hits" and what is really effective, quality
traffic to your site. Hits simply means the number of
information requests received by the server. If you think
about the fact that a hit can simply equate to the number
of graphics per page, you will get an idea of how overblown
the concept of hits can be. For example, if your homepage
has 15 graphics on it, the server records this as 15 hits,
when in reality we are talking about a single visitor
checking out a single page on your site. As you can see,
hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more
accurate your interpretation will become. The greater the
traffic is to your website, the more precise your analysis
will be of overall trends in visitor behavior. The smaller
the number of visitors, the more a few anomalous visitors
can distort the analysis.

The aim is to use the web traffic statistics to figure out
how well or how poorly your site is working for your
visitors. One way to determine this is to find out how long
on average your visitors spend on your site. If the time
spent is relatively brief, it usually indicates an
underlying problem. Then the challenge is to figure out
what that problem is.

It could be that your keywords are directing the wrong type
of visitors to your website, or that your graphics are
confusing or intimidating, causing the visitor to exit
rapidly. Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and
after you fix those problems, continue to use time spent as
a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine
effective and ineffective areas of your website. If you
have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could,
for example, consider improving the link to this page by
making the link more noticeable and enticing, or you could
improve the look of the page or the ease that your visitors
can access the necessary information on that page.

If, on the other hand, you notice that visitors are
spending a lot of time on pages that you think are less
important, you might consider moving some of your sales
copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that
purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential
weaknesses on that page, minor modifications in content or
graphic may have a significant impact on the keeping
visitors moving through your site instead of exiting at the
wrong page.

After you have analyzed your visitor statistics, it's time
to turn to your keywords and phrases. Notice if particular
keywords are directing a specific type of visitor to your
site. The more targeted the visitor - meaning that they
find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the
more valuable that keyword is.

However, if you find a large number of visitors are being
directed - or should I say misdirected - to your site by a
particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors
to your site who are ready to do business with you. Close
analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your
visitor's needs and motivations.

Finally, if you notice that users are finding your website
by typing in your company name, break open the champagne!
It means you have achieved a significant level of brand
recognition, and this is a sure sign of burgeoning success.

Grab hold of the excellence life has to offer.

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About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.silent-wonder.com is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. Now he devotes his time to helping people make money online through internet marketing and home based business opportunities.




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Who Will Be Reading Your Sales Copy?

Those who are self-employed through a home based business opportunity, or through an internet home based marketing business, all know and understand the challenges they face when having to write sales copy. No matter if you are an affiliate marketer, an individual who is involved in some other form of internet marketing, or trying to figure out how to make money online, writing and reading sales copy is a very real part of our every day world.

You’ve just arrived at the office and the your manager informs you, in one hour you are to present a 2 minute presentation as to why you should become the company’s next regional manager. In 250 words or less, your career can blossom or stalemate, and you have one hour to pull it all together.

Creating effective sales copy isn’t too different from presenting an effective speech.

First you have to attract your reader. Then as if you were fishing, while they play with the bait on the hook, keep them entertained long enough, so you can “set the hook” in their mouth. In order to do that, you have to know who you are writing to.

When you begin to create sales copy that’s targeted to a particular demographic, there’s several things you have to keep in mind as you write.

1. The age of your reader. Are you writing to a high school student mentality, a young professional, or a retiree?

2. Male or Female.

3. Ethnic Background. Are you targeting a specific ethnic group or a mixed group?

4. Education level.

5. Income level.

6. Cultural Background. Are you addressing blue collar, white collar, pink collar, or dog collar and spiked hair groups?

7. Political beliefs. Are you targeting those who would consider themselves to be liberal in their political thinking or more to the right or left?

8. Degree of Familiarity. Are you addressing a list of regular subscribers with whom you already have a reputation established?

9. Peers, subordinates, or superiors. Are you addressing a targeted group of equals, those you would place above you, or those who you would consider to be in training under you?

10. Expertise. Are you addressing a targeted group that’s already well informed on your subject matter?

Today’s sales copy writer must get to the point quickly with out insulting the intelligence of his reader. The writer must reinforce their opinion with facts, and stick to a single topic.

Writer’s must also amuse while they inform, but be very careful when using humor. What’s funny to the writer, or a handful of others, can be immature, offensive, boring, tacky, to those who have the money to spend on your product. It’s better to be slightly cute in your sales copy writing style, than to try and accomplish the levels of a stand up comic.

Grab hold of the excellence life has to offer.

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About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.silent-wonder.com is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. He now devotes his time to helping people make money online through internet marketing and homed based business opportunities.





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Building Strategies Through Site Traffic Statistics

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Some of the beginner individuals who go the route of posting the “What You See Is What You Get” style of web page often fail to realize the importance of monitoring web site statistics.

I am one of those people who has learned the processes as I have had to move forward, but through the process, a critical part of my daily ritual has been logging in to read the traffic statistics for my web page and my blogs from the day before. In fact, this is the first thing I do each day after my computer is turned on.

Most web site hosting services provide some form of traffic monitoring platform, but not every blog service does. For this I have come to rely upon FeedBurner.com.

FeedBurner which is owned by Google has two levels of service. There is a free level of service which is most adequate for my needs, and for those who require that extra punch, there’s FeedBurner Pro.

Feedburner provides my blog with an excellent platform for RSS Feed services, but it also provides an excellent counter which tracks the number of people who subscribe to your RSS Feed as well as the number of people who view your blog. While I have posted a FeedBurner counter on my blog page, I have found the accuracy of the counter is somewhat off when compared to the counts collected I can view when I log into my FeedBurner account back office. The FeedBurner counter does not take into consideration past traffic and cannot be set at a starting point based on an old traffic counter setting. The FeedBurner back office counter is most often much higher than the counter that appears on the page and provides incredible detail as to when the page was viewed, by what style of browser, and the IP address. In fact, I have observed the publicly viewed counter showing a high figure on one day and a lesser figure on the next day. If having a less boastful count on the publicly viewable counter is the trade off to access this information then it’s still worth it.

A feature I love about FeedBurner which sets it apart from many other statistical collectors, is FeedBurner provides up to date information by the hour, whereas most others only provide information for the day before.

Setting an internet marketing strategy requires knowing who is viewing your site, how often, what are the trends, are there patterns, and if so, can a person identify what’s behind those patterns? Every time you post a change to your web page, are you seeing a change in your traffic? Is it creating a positive or negative impact?

Take that power and combine it with Google’s Webmaster Tools to identify when your page was last crawled by a “Spider”, and quickly you can get a feel as to whether or not the reaction you think you are seeing is a search engine reaction or a viewer reaction.

In any day and age, knowledge is power. The best strategy is to find the easiest way to collect it and then understand how to read it. FeedBurner.com, combined with Google’s Webmaster Tools is an excellent place to start.

Grab hold of the excellence life has to offer.

Take a minute to sign up for our RSS feed and see FeedBurner in action!

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About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.silent-wonder.com is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. Today he devotes his time to helping people make money online through internet marketing and homed based business opportunities.




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Writing Strong First Sentence Sales Copy

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Anyone who has ever had a home based internet business has at some point in time come to grips with the task of creating sales copy. It’s no secret that the creation of effective sales copy is an art. It begins with the headline, and copywriting experts insist the headlines main purpose is to make the reader read the first sentence. The first sentence should be viewed as the engine at the front of a train, and every other sentence that follows is hooked up in line behind the first sentence. Therefore, it’s imperative the first sentence stick in the reader’s mind as well as a bug that’s smushed on a windshield.

Currently, there exists on television a music talent search series by name of “American Idol”. Have you ever noticed at the beginning of the season how thousands upon thousands of people compete for a small opportunity to proceed to the next stage for consideration. Each person is given the chance to perform a one and a half minute audition. Imagine, all or nothing balances on only one and a half minute.

The first sentence of any sales copy is the same as that first one and a half minute audition. It has to convince the judges, the readers, to let them go further.

There are several ways professional writers use the first sentence to stay with them.

1. Repeat the headline using different words.

2. Present a scene. Consider a sentence such as this, “Rat breeders gathered in a packed laboratory today to hear results on the latest reproductive studies.”

3. Ask why. “Why is it women never forget when a man makes a mistake?”

4. Examine a Ritual. “For 15 years, on June 1, senior students have gathered at the flagpole to raise funds for the JP Bruno Scholarship Fund.”

5. Describe a problem and it’s solution.

6. What would you do? Consider a first sentence such as, “Suppose you found yourself stranded on a deserted island, with no supplies, what would you do?”

7. Don’t let this happen. “Failure to check for a spare set of keys left one pregnant lady without reliable transportation as she went into labor.”

8. Good news. Provide a sentence that gives a good news message.

9. Guessing game. “Can you guess the three things that self-employed people worry about the most?

10. Path to Success. The master of ceremonies spoke of the 10 year fight to bounce back from his challenge with cancer.

The first sentence draws the reader to the second sentence. The second sentence to the third. The third to the fourth.

Capturing your reader depends on the words you use. Choose them well.

Grab hold of the excellence life has to offer.

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About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.silent-wonder.com is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. Helping people make money online through internet marketing and homed based business opportunities.



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Working With Google Adwords And ClickBank

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Recently I came across an email written by Wade Winger on how to work with Google Adwords and Clickbank to make money. The content was so good I wanted to pass it on here to my readers.

The following was written in an email by Wade Winger.

"Ok, we've learned a little about affiliate programs, ClickBank and Google AdWords.

Now you may be wondering how this is going to make you profits?

Ok let's put everything together to show you how this works.

First you would go to ClickBank and search through the 11,000+ affiliate programs for a product you would like to promote.

For this example let's say that you choose to promote an ebook called "How to play the Guitar like a pro".

Let's say the ebook is selling for $49 with a 50% commission for affiliates.

This means if you send people to the website and they buy the ebook, you will make $24.50 for every ebook sold. That's excellent money. (ClickBank takes a small percentage but you will still make about $22 per sale)

You are making just as much as the author of the ebook. 50% commissions are actually very common with ClickBank products.

So now that you have an affiliate product that you want to promote, it's time to start promoting the product.

This is where Google AdWords comes into play.

With Google AdWords you would bid on some key search terms such as:

Playing guitar
Learning guitar
Guitar
Pro guitar
Guitar for beginners
Guitar lessons
Beginning guitar
Guitar guide

When someone does a Google search for one of these terms, your ad will show up. If that person clicks on your ad you will be charged the amount that you bid for that search term, sometimes less.

Let's say that your bid price per click is $0.07 .

If the guitar ebook is a fairly good converting product you can expect to sell one ebook for every 100 clicks on your Google AdWords ad.

If that were the case, it would cost you: $7 in advertising to sell one ebook, which pays you a commission of $24.50. That's a profit of $17.50.

Granted figures change from product to product and circumstance, but there is so much potential out there, all you have to do is find the right product to market and you can make some serious profits.

What makes Google AdWords and ClickBank such a powerful combination? ClickBank supplies the high quality products and AdWords supplies a very effective way to advertise those products. Both websites are leaders in their respective fields and are highly
recommended throughout the industry.

Both AdWords and ClickBank are very simple to use and can be set up in minutes.

Both systems can be automated. After getting everything set up, you can just let it be and the profits will continue to come in.

No website is needed.

Millions of dollars have been made using this combination. Millions will continue to be made using this combination.

Google continues to get more and more popular, which means more potential purchasers.

ClickBank continues to increase its product base (11,000+ and growing).

With both Google and ClickBank growing, there is plenty of room for everyone to make profits and it will continue to get better as the Internet grows."

Grab hold of the excellence life has to offer.

Visit Our home web site: CLICK HERE

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.silent-wonder.com is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. Helping people make money online through internet marketing and homed based business opportunities.



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Building Your Customer Community

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______________________________

In setting up a web site or web page lay out, many people struggle, as have I, over the best route to grow into the process of developing a newsletter which can piggy-back ride on a person’s or companies web site.

In his book, Marketing To The Social Web, Larry Weber, shares how amongst a group of case histories, one company came to the forefront as having an evaluation with helpful suggestions for all to consider. The following six suggestions are excerpts from Larry Weber's book.

1. Encourage visitors to your homepage to click the “Read the Latest Newsletter” or “Read Our Tip Of The Week” button. Don’t put the sign-up on the homepage. Website visitors want to know what they’re getting into before they give you their e-mail address. Be sure to position the e-mail subscription box close to the current newsletter. Also include or wrap text around or next to the newsletter or tip button that “sell/describes” the newsletter, white paper, or case studies you’re offering.

2. Include a Tip of the Week page.

3. Archive everything and provide an “Archives” link with the current newsletter. Archives increase your credibility.
____________________________________________________

FIND OUT HOW ONE BLOG CAN EARN OVER $3,947 PER MONTH.

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4. If you have a testimonial or two about your newsletter, include it near your current newsletter, too.

5. Add a link to a Privacy Page so visitors can quickly and easily check your policy. For example, “We respect and are committed to protecting your privacy. We may collect personally identifiable information when you visit our site. We also automatically receive and record information on our server logs from your browser including your IP address, cookie information, and the page(s) you visited. Sharing and Disclosure: We will not sell your personally identifiable information to anyone.”

6. Add your sign-up form, a short newsletter description, and a link to the current newsletter on the other sub-pages. No matter where visitors may navigate in your site, you should provide a quick way to find this type of content.

Grab hold of the excellence life has to offer.

Other related articles:

Popular Reasons For Becoming Affiliate Marketers
A Home Business Dream Opportunity

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About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.silent-wonder.com is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. Helping people make money online through internet marketing and homed based business opportunities.



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