Staying On Top Of Changing Trends

As humans continually evolve, so too do our patterns of internet use. As internet users who are continually focusing on new strategies to stay out in front, it is imperative for us to notice and embrace those changing trends.

While many internet marketing strategies will advise you to write and publish articles online, and it’s a strategy that does it’s job, there is an even more effective way to get the word out about you, your business, and your product—video.

Recently I took the time to conduct a test between the use of articles and the use of videos. Over the course of 10 days seven carefully crafted articles were launched on the internet with many differing publishers. I gave the articles a few weeks to circulate, noting small traffic numbers from those articles everyday. Last week, I prepared a small two video series, shot in the back corner of my basement, under the most primitive conditions. The videos were launched this week online and to my utter amazement, I discovered that within 24 hours my videos were being viewed by four times the number of people than my articles were. The consistent pattern of traffic generated in my video to article comparison remains a constant ratio of 4:1.

You can view my two test videos on the marketing subject of “Speaking The Right Language” by going here:

Video #1

Video #2

Is article writing important? Absolutely! The writing of articles helps to create many web pages with links pointing back to your website. Article writing does generate traffic to your site and any traffic at all is important as it all adds up.

Is video creation important…absolutely! It’s been a long known fact amongst copywriters that people do not read all the content on a web page. People skim over web page content focusing on the highlights or bulleted points, titles, and sub-titles.

Video creation does not require much effort as to content. In researching other’s videos I was surprised to note that most videos were two and a half minutes in length, or less. From a scripting perspective, it is really difficult to communicate a solid message in less than three and a half minutes as most people will speak at a rate of 50 to 60 words a minute. In creating short videos, inorder to get your message out, the careful writing of the script is critical. While a script can be varied from slightly, one must be careful to not stray entirely as your timeline lengthens with every “add-lib”.

Video creation does not require expensive equipment. I personally use a 8 megapixel digital camera with a built in microphone on a tripod. The video is then edited in Windows Movie Maker software and it’s ready to go. While some video creators utilize a green screen behind the speaker, it isn’t necessary to provide a professional quality video. The one thing that both articles and videos have in common is the rule “content is the key”!

No matter how we evolve, or our internet useage habits change, we must all, in everything we do, remember to grab hold of the excellence life has to offer.

About the Author

Copyright © 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.magneticinternetmarketingstrategies.com is a published writer, business course creator and trainer. His newest books include, “Secret Magnetic Internet Marketing Strategies”, “Let Loose The Promotional Genius In You”, “The Encyclopedia Of Traffic Building Tactics”, and “Website Monetization And Paid Online Opportunities”.

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Recession Proofing Your Online Presence

With the United States showing a slow struggle in shaking it’s recession style economy, the question arises, “How does a person or business recession proof their online business, or online presence?”

Everyday I received tons of email from people and organizations offering this latest $97 or $147 solution to traffic flow to my websites. I chuckled yesterday as three different parties contacted me to offer the exact same marketing strategy program. It’s becoming very clear that much of what’s circulating on the internet today is re-hashed or an affiliate related program. Multiple approaches regarding the same product cheapens the psychological value of that product, so it’s imperative that approaches be fresh, original, and current.

As I study the internet, and global economics, there is a trend cmoing clear. As the price of oil rises, the reality of a global recession grows stronger. When oil hits US $200 for a barrel of crude, many European banks believe the world will plunge into a global recession. Financial forecasts predict oil will top the US $200 price within the next year and a half. There is not enough oil capable of being produced right now to meet current demand levels, and it would take 10 to 12 years to increase production enough to maintain current levels. The only way for the globe to avoid a recession is to reduce oil consumption to match or be less than current production levels. Our dependence on oil at this time is too great to be able to accomplish this in time, on a global level.

So how do we adapt and how do we adjust?

There is a very clear marketing problem on the internet today. Most websites are being published in only one language—the language of English.

Today’s hot economies are located in India, China and Russia. These are non-English speaking countries.

The internet provides is with access to a global clientelle, and yet most of us are limiting ourselves to the English speaking only populace.

One way you can help to stabilize your presence online during a recession, is to begin to think globally. Most of our webpages have menu bars which read “Home”, “About”, “Contact”, “Products”, and possibly “Services”. Imagine the impact, if your menu bar also included links to copies of your main web page in foreign languages. Links could be written in their foreign language for Russian, Chinese, Hindi, Spanish, French, Ukrainian, etc.

If we are going to position ourselves on today’s internet, then we must begin to accept a larger client base. Google Translator provides an excellent tool whereby your web page can be quickly translated into a specified language, and all you would have to do is simply cut and paste that new translation into a web page. One important tip to consider is that some languages such as Russian do use more characters than the English language and as a result, blocks of text may require a little bit more room.

Why don’t you join me! This week I’ve made the decision to take my web pages global, and in the weeks ahead, you will find my web pages changing to become multi-lingual. It’s a modern twist on internet customer service.

In all you do, take time to grab hold of the excellence life has to offer.

About the Author

Copyright © 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.magneticinternetmarketingstrategies.com is a published writer, business course creator and trainer. His newest books include, “Secret Magnetic Internet Marketing Strategies”, “Let Loose The Promotional Genius In You”, “The Encyclopedia Of Traffic Building Tactics”, and “Website Monetization And Paid Online Opportunities”.

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The Web 4.0 Age Of Multimedia

Available starting today. Secret Magnetic Internet Marketing Strategies has just been released and is available starting today, June 16, 2008.

FEATURE ARTICLE

As the quality of computers, browsers, and operating systems have improved, so too has the popularity in the use of multimedia. Web 4.0 has become known as the age of rich media (multimedia). In fact it is the use of rich media that defines the new internet era of Web 4.0.

Technology has changed the way we live. How we embrace it will determine whether or not we will run in the forefront as leaders, or struggle remaining behind the times.

There are several reasons as to why rich media can be an important tool for you to consider using.

First and foremost, today’s internet user wants or expects it. Today is the day of mobile devices. Not only do we have a population that takes pictures with their phones, but now they can watch TV on their phones. Rich media has become the expectation of users when they look for sites which want to be viewed as current.

Secondly, if your users expect rich media, then you have to be using it to stay ahead of your competition. Sites must remain cutting edge or they quickly fall back into the bone pile of dinosaur websites.

Third, rich media creates a better over all user experience. All one has to think of is the comparison in numbers of men who will sit down to watch TV compared to the number of men who will sit down to read a book. On the internet, more people will sit down to view rich media, than the number of people who will sit down to read a webpage.

Rich media has a fourth important point to consider. If people will take time to watch a short video on your website, then they are also spending more time visiting your webpage. The longer people sit on your web page, the greater the chance they will buy from you.

A fifth point to consider is how rich media can enhance the marketing capability of your business or web site. If you can create a short 3 to 5 minute video, and post it to your web page, you can also post it to numerous video sharing sites, radically increasing your exposure. Each video sharing site will provide your video with a unique URL which you can link back to your website. One short video can become a massive network or promotion for you , your business, and or/your product.

Rich media will become the mainstream in promotional styles. It doesn’t require any fancy equipment as many digital cameras equipped with sound are now capable of producing acceptable videos. Many personal computers come equipped with great movie editing tools.

The important thing to consider is your reason “WHY”? There’s no point in creating videos for your webpage that lack content. Your message must be valuable to those who view your video. Your message must be inline with the product or service you are promoting. Your message must direct people towards action, as the overall purpose for your video is to be a valuable part of your sales funnel.

Rich media is worth the time spent learning about it and implementing it. It is a critical part of any modern promotional campaign.

Grab hold of the excellence life has to offer.

About the Author

Copyright © 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.magneticinternetmarketingstrategies.com is a published writer, business course creator and trainer. His newest books include, “Secret Magnetic Internet Marketing Strategies”, “Let Loose The Promotional Genius In You”, “The Encyclopedia Of Traffic Building Tactics”, and “Website Monetization And Paid Online Opportunities”.





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The Missing Marketing Link

By James C. Tanner -- James C. Tanner is schedule to release an incredibly revealing new book this spring, which addresses many of the critical challenges individuals and businesses are currently facing as they attempt to maximize their presence and profits in the world of the social Web 2.0, 3.0, 3.1, and 4.0. This book helps people and businesses define a clearer online identity. Over 130 social networks are discussed, plus numerous other media sharing sites, social bookmarking sites, vlogging sites, and how to capitalize on them. Basic survival HTML code is introduced in an easy to understand format. Also covered is Buzz marketing, article marketing, copy writing, the fundamentals of hypnotic sales writing, plus many other critical helps required to creating a very critical online presence. This eBook is scheduled for release in late Spring 2008.

The Missing Marketing Link

Large and growing portions of some of the most valuable business demographics are spending more of their time and attention on internet marketing strategies and procedures, but in the process they’ve lost sight of a very important now often ignored missing marketing link.

In the 1980’s before the world of Web 2.0, the marketing world was caught up in a style of marketing known as “positional marketing”. The concept behind positional marketing was simplistic. Marketing plans would try to place brands securely into the mindset of the customer demographic base, so when a random sampling was asked to name the first three products to come to mind, your brand would be listed in the top three.

Positional marketing was not about directly pushing sales, as much as cementing the brand position in the mindset of the potential customer. When that customer went shopping, they already had a product brand name firmly planted in their mind. It was a simple process of going out a grabbing it off of the shelf.

Today, with the evolving world of the social web, marketing has changed. The style of marketing has become much more socially interactive. In the process of making this change, many business people are forgetting an important missing marketing link in their marketing plan. They are forgetting to maintain an element of positional marketing in their overall marketing plans.

How does one accomplish positional marketing in social web environment?

The determining factor in any online marketing plan for the social web remains in establishing a firm and dominant PRESENCE. By establishing a clearly definable and targeted presence, any person or business can establish an effective online marketing position. The stronger the presence, the more easily recognized a business entity will be.

All the traditional SEO tactics become a small part of the behind the scenes portion of developing a presence. More importantly, the success of an effective presence campaign becomes a plan of where you appear, and how you appear.

Many people, as well as small businesses will establish on MySpace, then transfer that same strategy over to Facebook, failing to realize, Facebook is a totally different style of market place, requiring a totally different strategy, and appearance.

Again, many small businesses focus their energies on MySpace when, for example, they might be in the travel industry, and totally avoid the six social web networks which are totally dedicated to people who love to travel. Presence is about where you appear, and how you appear.

Everything you do in your marketing plan must accomplish one end result… eventual increased profits. In order to accomplish this, a plan must be created which can be followed, monitored, adjusted, reviewed, revised, reviewed, revised, reviewed, revised, until profits are attained. If you are not realizing a profit, or see on paper a date whereby you can realize a ROI (Return On Investment) then you are stuck with a plan that’s going nowhere.

In fine tuning your plan, reach out to your customer base. Through questionnaires ask them what they noticed about your advertising and make note of what went unnoticed? Stick with what works, and scrap the rest. Pay attention to complaints about your site which are registered to your webmaster, and make prompt changes. Consider involving your customers in upcoming product releases. Encourage them to submit via online contests, or vote online on new product or label designs. Reward your customers when they participate.

The internet world changes rapidly. The technology of this year will be out dated next year. Your marketing plan should be re-visited annually, preferably every six months, to be sure it’s staying current with the marketplace and the technology fueling it. If you choose through inaction to not stay on top of the trends, rest assured, your competitors will.

Grab hold of the excellence life has to offer.

About the Author

Copyright © 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of THE RECENTLY UPDATED Make Money Online With A Home Based Business Opportunity, and Internet Marketing Strategies is a retired entrepreneur, business trainer, investigator, and highly published writer.

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Creating Internet Marketing Strategies In 2008

When planning your Internet marketing strategies for 2008, don't go it alone. Free Internet marketing strategies are easy to find. The structures of your Internet marketing strategies as well as your web pages are important.

If you are familiar with marketing a traditional business, although different, Internet marketing strategies are much the same.

Why is it that many of us are still looking for a secret magic formula to Internet marketing strategies from the experts? Many of us end up using incorrect or outdated Internet marketing strategies and techniques that have us working hard but getting nowhere. The most successful Internet marketing plans integrate both Internet marketing strategies as well as traditional (offline) marketing strategies.

A critical key is learning to maximize your Internet marketing strategies. There are several solid Internet marketing strategies available, the first and most important strategy being, “If you don’t go to work, you won’t get paid!”

While it is true, the internet is still awash with marketing strategies that are re-hashed or re-vamped versions of out-dated strategies, there ARE proven and measurable Internet marketing strategies available for your business. You will have to spend some time finding them.

In this fast paced world of e-Business, only those with superior Internet Marketing strategies will survive. To look at an example of a generally successful internet marketing strategy, one needs to look no further than affiliate marketing which is certainly one of the most cost effective Internet marketing strategies available. Internet marketing strategies for the average person can at first seem to be a difficult task to overcome. It is a learning curve that requires time, and study, but it can be easily done. The great reality is, anyone can generate serious income with the right Internet marketing strategies.

Explore strategies and techniques you can use on the Internet which will enhance and support your business's overall marketing objectives. When you use all the parts of an Internet marketing strategy you can increase your search engine visibility. Building an Internet based business as with every business requires dedication, tenacity and creative marketing strategies.

Bloggers around the world are finding its easy to make money working online. With many Blog Hosting sites now paying people for blog postings, making money through blogging has become simpler and more efficient than having to rely on the old system of pay per click advertisers, or affiliate marketing advertisements. Now bloggers can add $250 to $450 per month to their income from a single blog just by posting entries. Blog entries that can promote that the writer’s website, products, or services, making it a marketing strategy that literally pays for itself.

Many online businesses tend to make the mistake of not extending their Internet marketing strategies beyond search engines. Lots of people will push their strategies far beyond search engines and make serious money. Article writing or video submissions are two of the most common approaches for accomplishing this technique. Now with the era of Web 4.0 arriving at our doorstep, and the new age of media rich social media, new opportunities to capitalize on marketing through the use of mobile devices will take a greater central theme.

Learning to work from home and to make money on the Internet is something the average non-skilled person can do, and do well. No matter who you are, no matter your skill set, no matter your available resources, one truth must be taken to heart. If you cannot be found, then you cannot sell, and therefore, cannot make money.

The secret to staying alive on the internet is learning to write quality and original content. Do this, and the money will follow. If you’re worried about poor writing skills, then relax, in this day and age of software applications writing has become very automated. To demonstrate my point, this article has been written using a trial version of a new software. One keyword phrase was used, along with five sub-keywords. The entire article was written in less than 10 minutes.

When it comes to evaluating Internet marketing strategies, use common sense when you are buying eBooks, programs, business plans, products, etc. Sometimes what you really need is the “No Fluff Internet Business Marketing Strategies” and the tough advice most people would hesitate to give for fear of losing a sale. Understand your business concept and direction. The help products you buy, may not apply in totality, but from each one, you might pull 10 to 20 percent of information which can benefit your business. When talking to successful Internet based business people, one common thread of information tends to arise, they all have a library of varying material on Internet marketing strategies. They do not buy one strategy product and stop there. They study a collection of ideas, and from those ideas, create a customized plan targeted for their specific business.

Grab hold of the excellence life has to offer.

About the Author

Copyright © 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of THE RECENTLY UPDATED Make Money Online With A Home Based Business Opportunity, as well as Internet Marketing Strategies, is a retired entrepreneur, business trainer, investigator, and well known published writer.





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The Most Common Online Marketing Oversight

No matter who we are in life, no matter what we do, mistakes and oversights do happen. It’s a part of our imperfect human nature. Unfortunately, our imperfections often pop up where we least desire them to, such as in the middle of our marketing or promotional plan.

Yesterday, while on the phone to the President of a major international consulting firm, this Corporate President was proudly reading to me a blog comment he had posted onto an industrial leaders blog in response to an article which was written. The President’s comment was excellent and well written. As the President of this large consulting firm finished reading his blog comment, he stated to me, “I haven’t had any response yet to the comment?”

“Did you provide a link to your web page?” I responded.

The conversation was silent for a second. The response came back from the President, “No! Was I suppose to?”




One of the most commonly overlooked marketing and promotional tools people can use on the Internet is perhaps one of the simplest tools available to them. To some it’s the most obvious step to take, and yet many fail to capitalize on the strength of it.

Every piece of written communication that goes out with your name on it should also include your web address in the http://www.xxxxxxx.xxx format. This should become a habit for you, a habit as repetitive as signing your name.

Two lessons I learned early in life.

1. People don’t read signs, especially the warnings signs you post to caution them of a safety hazard.

2. People are at their core, lazy. On the Internet, they want a link they can simply click on once rather than have to go through all the work of doing a search for someone.





Every email, every blog comment, should include a link to your website. Not only should it include a link to your website, but you should also include a signature line below your signature. It’s free space that few people use well for advertising and yet it’s perfectly acceptable to post a one sentence or short two sentence description of who you are, BUT include a link to your web site.

Example “A”

Dr. John Doe of http://www.xxxxxx.xxx is a leading proctologist and author of “Hey, It’s Dark In Here!”

We can dress this up a little more by substituting the URL (web address) for the web page title, making the web page tile a hyper link that people could click on to go directly to the person’s web page. To do this, a small piece of HTML code is used that enables you to swap your URL for what ever you wish to put in it's place. Where ever you type your blog comment, HTML code must be acceptable for this to work. For the sake of this example xxx.xxxxxx.xxx represents your URL. I should also tell you that in order for this HTML code to display without activating, I have had to alter it slightly. Normally, when you would go to use this code, you will not use any of the "(" or ")" as I have done. Also, immediately after the term Updates in brackets it should appear as the front half of a diamond key character, forward slash, letter a, followed by the back half of the diamond key character.

Example “B”

Dr. John Doe of (<)a href="http:/xxx.xxxxxx.xxx">Medical Updates (>) is a leading proctologist and author of “Hey, It’s Dark In Here!”

The finished product for this signature line would have the term “Medical Updates” appearing as a hyper link (in the color blue and underlined if that’s how other URLS appear on that particular page. The signature line would read as follows:

Dr. John Doe of Medical Updates is a leading proctologist and author of “Hey, It’s Dark In Here!”

Once a person creates a signature line, it becomes a simple exercise in cutting a pasting it into blog comments as needed. Most email programs allow you to enter a signature into your emails automatically as a onetime procedure.

How does this help you?

1. It provides an easy way for people to get to your website.
2. When placed on a blog comment, it provides a very valuable back link to your web site which search engines love, and on the right blog, can improve your overall web page ranking in the eyes of the search engines.
3. When people do run searches on you, your comments will show up as well, and it gives them an opportunity to gain a feel for your capability and expertise.

It’s important to remember, when building traffic for your web page, there is no such thing, as one true traffic source. Traffic, as it does in real life, comes from all directions. The more times, you place your name out where people can see it, the more traffic it will generate. Commenting on blogs 3-4 times a week is an excellent way to accomplish this. The secret to blog commenting is to place comments on blogs that accomplish one of two things for you: place you in a circle of people who bring to you through mere association, greater prestige (focus 20 percent of your energy here); and place your comments in blogs where your potential customers are actively involved (focus 80 percent of your energy here).

Grab hold of the excellence life has to offer.

About The Author

Copyright © 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of the UPDATED Make Money Online With A Home Based Business Opportunity, Internet Marketing Strategies, and Small Business Opportunities, is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. He currently spends his time helping people make money online through internet marketing and home based business opportunities.

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Selecting a Search Engine Optimization Company

Things are very busy around here these days as keyboards are busily going through the paces of pulling together the final assembly of a new publication set for release in May of this year. I am incredibly excited as I watch this project come together.

Those who know my background, recognize that overtime I have written and taught business and skills training programs for clients which have included branches of the Federal Government of Canada. This new project not only represents my first foray into the world of eBook publishing, but I must admit, I’m shaking my head when I see how much information is being provided.

This new eBook, when released, will be A MUST HAVE, for any person considering a home based business opportunity; any person with a small business trying to launch out into the realm of the World Wide Web; or any person with a current or soon to be product, or business, wanting to understand how to gain a stronger position and presence on the social Internet; and how to create stronger long term traffic strategies that work! Already this project is packed with all kinds of marketing tips and strategies, and it’s only half assembled! The other half is getting some polishing touches.

Watch for further updates on a release date.

Selecting a Search Engine Optimization Company

A Search Engine Optimization Company can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month. Since this takes a lot of time, effort, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high search engine positions on your own.

However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization company.

When looking at different companies, begin by considering the approach they employ to raise your search engine positions. Steer clear of companies that use cloaked, doorway, or bridge pages to raise your positions. These techniques violate most search engine policy, and in the worst case scenario, will only get your website severely penalized, if not removed entirely from a search engine's index.

A cloaked page is a page that is created which is invisible to the regular visitor to your website. The cloaked page is coded to detect a search engine spider and divert them to this special page, which is set-up to artificially boost your search engine position. Doorway or bridge pages utilize the same concept, but often reside on an entirely different server. Google, one of the largest and most important search engine on the Internet, will remove your website from their index if they detect you have cloaked pages. Never...never... never employ any company that uses this technique!

Another important element is to get a guarantee that the company you hire will not work with your competitors while they are working for you. Obviously, this would seriously compromise the effectiveness of the search engine optimization campaign. Be aware that some companies will use the success they achieve for your website to sell their services to your competitors. So get your guarantee in writing, and make sure it is legally binding.

Of course, one of the most important factors you want to check out is the company's track record of results. However, don't take the company's word for it. They will undoubtedly be slanting their results in order to sell their services to you. To go beyond their simple statement of success, ask them a few pertinent questions, and verify their answers.

Ask them which engines they have achieved the best results on. The ones that are important are the most popular engines, and these are the ones you want to see good results on. Since the popularity of search engines can change with the landscape of the overall Internet, check out the Nielsen Net ratings page at Search Engine Watch. You can access this at http://www.searchenginewatch.com/article.php/2156451 .

Next, find out what keywords and phrases they are claiming great results with. It's easy to get high rankings with unpopular words. For instance, the keyword "cat leashes" will get high popularity ranking because no one else would think of using it. What you are looking for is good results using popular keywords. Check out the software Wordtracker, available at www.wordtracker.com. You can order a free trial, or a subscription ranging from 1 day to 1 year. This software rates the popularity of keywords and phrases based on actual search engine use.

Next, look for good results over an entire site that the company claims to have successfully worked for. You want to see a wide range of positions over a number of different search engines using different keywords or phrases for the entire site. Request a report for any client the company claims to have done well for. This report should show good positions on a number of the most popular search engines for a variety of different, popular keywords and phrases.

When you are checking out search engine optimization companies, make sure they have actually done the work they are claiming to have done. Some companies will use other company's results in order to get you to sign on with them.

If you are in doubt, call the company they are showing you results for, and ask for the name of their search engine optimization company.

It's important to keep in mind that a successful search engine optimization campaign will result in maximum exposure across a wide range of popular search engines using a variety of keywords and phrases. This is the formula for a successful campaign, and you should keep it always in the forefront of your marketing strategy.

Ask the search engine optimization company you are considering for a report that shows you rankings across a number of popular search engines for a period of at least six months. Remember: search engine marketing is a process that is continual, and you need a company that not only understands this, but keeps constant tabs on your search engine positions. That company must also be able to adjust its strategy in the event that search engine rankings drop.

Since search engine marketing is an on-going process, your positions must be constantly monitored. If you want your search engine optimization company to do this for you, request a sample of a monthly report. It is essential that this report should show rankings for the most popular search engines. Don't be impressed by a report that only shows great results for a limited number of small search engines. These are fairly easy results to acquire. Also confirm that the popular search engine results they are showing you are indeed the popular search engines currently.

Be sure the sample report the company shows you is in a format that you can easily understand. For example, it could be in the form of a chart that covers a period of at least six months and presents data such as the top 50 positions broken down on a monthly basis or the top 5 pages each month. Then, ascertain that the company you are considering actually monitors these positions or pages every month, and that the sample report they show you includes findings and recommendations for the specific site. This insures that the company will actively monitor and make adjustments to their strategy on a continual basis rather than simply gather statistics on your positions. You need a company that is actively participant in your search engine marketing campaign, not just an information gatherer.

Obviously, your finances have to figure into your choice of company, but bear in mind that a search engine optimization company is crucial the success of your marketing campaign.

It is not just a casual accessory. If you cannot afford a company that will do a thorough and reliable job for your website, you might consider waiting until you do have the finances in place.

If you have to find a company and can't wait for your finances to catch up, you may be able to find an affordable company that will also be able to supply quality, reliable work, such as a fairly new company. Just remember that there are risks involved with using a company without a proven track record - and that risk is your money! Don't take that leap unless the company can supply you with a least a few references.

References are the most reliable indicator of a good company. Don't use a company that won't show your references because of any reason, confidentiality included.

Remember - even doctors will provide references! The firm you choose should provide you with a minimum of two references, one that is from the past, and one that is current.

When you contact these references, be prepared to ask precise, specific questions so that neither of your time is wasted. Ask them what their experience was like with the company, such as their availability to answer questions and deal with problems and their ability to meet deadlines. Ask the reference to rate the overall performance of the company.

Find out if the company requested that the reference make significant changes to their web pages that affected the visitors coming to their site. You are looking for a search engine optimization company that can balance the needs of both search engines and site visitors without compromising either.

The most essential question to ask is whether the work of the search engine optimization company resulted in higher profits for the reference. Without profits, it doesn't matter whether your positions are at the top of the list or not.

During the course of the entire process, never forget to grab hold of the excellence life has to offer.

About the Author

Copyright © 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of THE RECENTLY UPDATED Make Money Online With A Home Based Business Opportunity, Internet Marketing Strategies, and Small Business Opportunities, is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. He currently spends his time helping people make money online through Internet marketing and home based business opportunities.


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How To Write The eBook That Will Promote Your Business

Promoting your business can often prove to be a bit challenging for even the accomplished marketer. Every successful online marketer knows and understands the importance of the ebook industry, and how ebooks can promote a person’s small business opportunity, or home based online business opportunity.

The question for most first timers becomes one of “How do I write or create an eBook?”




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How to Write an Ebook
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The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain...step by step.

Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.

The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you've gone through the following list, you will be ready to actually begin writing your ebook.




Beginning Steps to Writing an ebook

First, figure out your ebook's working title. Jot down a few different titles, and eventually, you'll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books as long as it's not too cute. For example, “Remedies for Insomnia: Twenty different ways to count sheep”. Or: “Get off that couch: Fifteen exercise plans to whip you into shape.”

Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you've got your thesis statement fine-tuned, you've built your foundation. From that foundation, your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your ebook. Remember: all chapters must support your thesis statement. If they don't, they don't belong in your ebook. For example, your thesis statement could read: We've all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night's sleep.

Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:

* Does your book present useful information and is that information currently relevant?

* Will you book positively affect the lives of your readers?

* Is your book dynamic and will it keep the reader's attention?

* Does you book answer questions that are meaningful and significant?

If you can answer yes to these questions, you can feel confident about the potential of your ebook.

Another important step is to figure out who your target audience is. It is this group of people you
will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.

Next, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?

Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your ebook to attract affiliates around the world? The more you know up front, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.




How to make your ebook "user friendly"

You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader's respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don?t hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.

In an ebook that is read on the screen, be aware that you must give your reader's eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as "negative space." Reader's eyes need to rest in the cool white oasis you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.

Finally, decide on an easy-to-read design. Find a font that's easy on the eyes, and stick to that font
family. Using dozens of fonts will only tire your readers out before they've gotten past your
introduction. Use at least one and a half line spacing, and text large enough to be read easily on
the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.

Of course, don't forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don’t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that's called a "comma splice.")

Last of all, create an index and a bibliography. That's it! You've written a book! Now all you have to do is publish your ebook online, and wait for download request from your website visitors.

Grab hold of the excellence life has to offer.

About The Author

Copyright © 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of the UPDATED Make Money Online With A Home Based Business Opportunity, Internet Marketing Strategies, and Small Business Opportunities, is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. He currently spends his time helping people make money online through internet marketing and home based business opportunities.


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Search Engine Optimization Through Keyword Selection

There is much talk and much advertised on the subject of Keyword Selection. It’s an important subject that one cannot ignore, but as with many other aspects of the internet, times have changed, and people who are involved in home based internet businesses need to stay informed on the latest internet marketing strategies for their small business opportunity.

It use to be that all search engines relied totally on your keyword tags as the one of the key determining factor for your page ranking. Recently Google has undergone some changes and quite often doesn’t even pay attention to your keyword tags but instead pays attention to the content in your headings, sub-headings, and first two to three paragraphs. The other search engines (i.e. MSN, YAHOO, and others, etc.) account for 50 percent of internet searches, and still rely totally on the use of keywords. Keywords still remain important to the website developer, but carry less significance today than they did five years ago.

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Search Engine Keyword Selection
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Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather
and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG.
It's hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers' understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By "quality visitors" I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn't enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let's look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword "automobile companies." However, you company specializes in bodywork only. The keyword "automobile body shops" would rank lower on the popularity scale than "automobile companies," but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let's look at another
example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between "Seattle job listings" and "Seattle IT recruiters" which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business' rewards.

Grab hold of the excellence life has to offer.

About The Author

Copyright © 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of Make Money Online With A Home Based Business Opportunity, Internet Marketing Strategies, and Small Business Opportunities, is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. He currently spends his time helping people make money online through internet marketing and home based business opportunities.

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Discovering Promotional Powerhouses

In a fast changing market place, businesses are always trying to stay on top of the latest marketing strategies, promotional tactics, customer trends and demographics. After all, anyone with an online business opportunity, small business, home based internet business, all understand the value of effective marketing. The key to dynamic marketing results can be found in one phrase, “Fish where the fish are!” Knowing how to keep your marketing message in front of your targeted audience is critical to any effective marketing campaign. Once it’s there, then shake those dice and start rolling sevens, because seven is the magic number of times people must see your name or Web site to remember it.

Some years ago the big term in marketing was “positional marketing”. Then came “guerrilla marketing”. Today, the fuss in the world of marketing is all about creating a “Buzz” about you, your business, and your product. The more “Buzz” you can create, the closer your customers come to that magic number seven!

So how in a world of crowded marketing techniques, does a small operation get their foot in the door? There is one method which offers incredible opportunity for growth and development. The creation of Ebooks which directly, or indirectly, promote you, your business, or your product.




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Ebooks are Promotional Powerhouses
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Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they
do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose
to. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.

Finally, you have creative control over your ebook. You don’t have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copy edited galleys to arrive by snail mail. You are in complete control of the design and the text.


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How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the sale ability of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation
over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an
invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business
relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a
spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

Grab hold of the excellence life has to offer.

About The Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of Make Money Online With A Home Based Business Opportunity , Internet Marketing Strategies, and Small Business Opportunities, is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. He currently spends his time helping people make money online through internet marketing and home based business opportunities.



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Green Cash From Green Gas

We live in an age where times are changing very quickly. The concept of “going green” has taken a new priority in every aspect of industry and lifestyle. The targeting of internet marketing strategies to this new wave of industry has been powerful and yet still in it’s infancy. With the world now focusing on terms such as “carbon footprint”, “eco-friendly”, “auto emissions”, “fuel efficiency”, “fuel economy”, “alternate fuels”, etc., new businesses and business opportunities are rising up to meet the challenge. Finding the right home based business opportunity so a person can work from home, or make money online, can sometimes prove to be challenging. Some people seek home business opportunities through online marketing sources, others through word of mouth. The biggest challenge for many is identifying an opportunity that’s credible; that will put money in their pocket right away; and not cost a huge dollar up front to get started in. Once the right business opportunity is found, scores of individuals become hungry for the latest internet marketing strategies, and do so while embracing the learning curve that goes along with starting a new home based business venture.

So what kind of eco-friendly opportunity would be so attractive, would show so much potential, it would actually make a person want to leave a corporate America position? Now let’s be clear about this. Not just leave a corporate America position, but leave from a sector of corporate America that’s use to reviewing and assessing other people’s business plans and business proposals.

Recently, through professional networking on MySpace.com, I had the opportunity to meet and get to know, such a person, Jill Cobb from the State of California. During the course of our written and phone discussions, I began to learn in greater detail her incredible story. The following is an excerpt from an interview with this incredible individual.

Jill perhaps you could begin by telling us a bit about who you are, your background, and what you’re doing now?

I’ve been active in the financial services industry for 30 years in banking, real estate and as a Certified Financial Planner. A friend told me I should try a product she was selling called the Bio Petro Improver, and honestly, to support my friend’s business, I gave it a try. Wow, was I surprised!! After using it for 2 fill ups, my gas mileage improved 20 percent!! With the ever rising HIGH price of gas…and increasing toxic emissions in our air, I decided to become an Area Manager and Distributor for Bio Petro Improver. The response has been so exciting, I have scaled back my financial business, and now I’m focusing most of my time helping others improve their gas mileage as well as their cash flow with this product!

It’s so difficult for families these days to live comfortably on a budget. I feel I can impact the lives of so many people who are struggling to make ends meet. A 20-30 percent reduction in gas expenses is a HUGE savings!! So many households have 1 or 2 commuters that travel hundreds of miles per week! They can use their savings on fuel costs for groceries, clothing and necessary home expenses. For anyone who drives 50 miles each way to work they could save over $900 USD per year when the gas prices at the pump are around $3.00 per gallon!! Think about the savings when gas prices are higher…like they are in Canada and many other countries!!!

As a Baby Boomer, I’m wanting to retire early … thanks to BPI, Worldwide!! I want to spend more time with my 2 grand kids Emily and Ryan, and take them on some amazing vacations!! They are 10 and 6 and I’m looking forward to showing them some of the most wonderful historical locations in the world.

As we talked, and when you eventually mailed me material about your business, I became really excited about the potential for this business especially here in North America. Perhaps you could explain a little bit about the product and exactly what it does? How would it benefit a person such as myself financially, and how would it benefit the world I live in?

BPI, Worldwide is a great home based business opportunity, or business opportunity period! It’s also a FUN business. Everyone wants to save money on gas and everyone who tries it thinks I am a HERO!! It’s allowed me to be able to travel and visit friends and family that I haven’t seen in years!!

The product is all natural, biodegradable and it’s been proven to increase gas mileage as well as reduce toxic emissions!

The fuel enhancer significantly impacts the lives of everyone-worldwide that uses an internal combustion engine!! That includes trucks, cars, buses, planes, boats, lawnmowers, RVs, dune buggies, motorcycles, snow mobiles, water craft… and on and on..!!

A consumer can save from 15-30 percent on the money they currently spend on gas. Fuel costs have become a major expense for most of us, so this will benefit our cash flow IMMEDIATELY!

So, the benefits are really significant. We can all save at the tank, improve harmful emissions, and, for those interested in a business opportunity, they can become a Distributor for BPI Worldwide and create a significant residual income!!!

The retail cost of a 50 gram jar of Bio Petro Improver is $25 US. That treats approximately 200 gallons of gas or diesel fuel. A consumer only uses 1 teaspoon (or 2 Bio Pills) for every 15 U.S. gallon gas tank or 10 U.S. gallon diesel tank.

It’s my understanding this product has met with some opposition from the oil industry. As a result when it comes to testing this product, it’s really been put through “all the hoops” so to speak. What kind of testing has been done, that you’re aware of, and what results came from those tests?

First off, you’re right! There was some opposition to this product.

BPI was first introduced to US Consumers in the 2006 as a network marketing business opportunity. Over $20 million dollars of product was sold in a very few months. The excitement was tremendous. This got the immediate attention of the Texas oil industry. There were several offers to buy BPI, but all offers were rejected. The founders of the BPI set up this company specifically as a networking program so anyone willing to share this program with others could create substantial residual income.

Oil companies approached the Texas authorities alleging the Bio Product didn’t work and BPI Worldwide was nothing less than a scam. The entire company was temporarily shut down pending an investigation of the product, and while the course of the investigation was underway all the personal and business assets of the founders were seized.

After a lengthy court ordeal, the Texas Court system Ordered an independent Environmental Protection Agency recognized testing lab evaluate Bio Petro Improver to determine its effectiveness. The Wallace Lab used the strictest EPA, HFET (Highway Fuel Economy Test) and CARB (California Air Resource Board) assessment protocols. They determined that “this product causes a real improvement in fuel economy and a reduction in emissions.”

The fuel enhancer proved to be a safe, effective product. The lawsuit was dismissed and BPI, Worldwide re-launched in June 2007!! Since that time, there have been numerous independent lab tests which have also verified the high quality performance of this product.

I’m not sure what the current fuel prices are in California, but here in Canada, we’re on the metric system and we buy our fuel by the litre, not by the gallon. There are approximately 3.7855 litres to an American gallon and we are paying $1.189 per litre for regular grade fuel (we are being told that price will climb to $1.509 per litre by July 2008). Today we are paying just over $4.50 U.S.D. for the equivalent of an American gallon. You’re business is in the process of soon coming into Canada, and the potential financial savings for people if they use your product is staggering. Right now, a 20% savings in fuel would mean reducing the cost of our fuel to approximately $.9512 a litre. That’s an immediate savings of $.2378 per litre of fuel, or $13.50 for every equal amount of 15 U.S. gallons of fuel. Incredible! What is the growth potential for your business, and at this time, is this only available in the United States?

Recently, BPI Worldwide has opened in Mexico as a business program. A Canada “Grand Opening” is soon to occur. The Bio Petro Improver is NOW available for purchase world wide, and people can find access to the product through the website www.4MaxMPG.com .

In anticipation of expanding into Canada as well as 192 other countries, BPI has enhanced the website to show many flags at the top right of the site. Anyone can click on their country’s flag and see a Bio Petro video and all the company and product information in their native language! It’s available for anyone with internet access to research our company, review the testing results as well as the Binary Compensation Plan.

It is my goal to find some new, fun business partners who see how powerful this Company and this Product is. With our international growth, I am ready to visit Mexico, Canada, Great Britain, Australia, France, Italy, etc with my Business Buddies to share this program and be an International HERO!!

This really has the ability to be a great home based business opportunity for people to get involved in. If people wanted to contact you to find out where they can buy this product or how they can get involved in this as a business, is there a web site they should go to, or another way they could contact you?

The growth potential of this business is staggering!!

All the citizens of Our Planet desperately need a superior, proven, inexpensive “green” product that can improve their gas mileage.

We all desperately need and want to improve the air we breathe and preserve our atmosphere for future generations.

Individuals and businesses worldwide are begging for products they can use to Save Our Planet.

The Bio Petro Improver provides us the product and the business program to impact our environment and our financial well being.

People who may have questions or want more information about this incredible product and opportunity can always contact me at www.4MaxMPG.com or jill@4maxmpg.com If I don’t have the answers, I will get the information!! Together, we can spread the word about this fabulous gas enhancer and create a substantial residual income!!

Jill Cobb is an exciting individual to get to know. She is a glowing example of a true home based entrepreneur, but more important she is a quality person.

Great home based business opportunities, and small business opportunities do abound for people who want to find them. These are exciting days for “Green” focused products which provide real cost savings for people in the process.

Grab hold of the excellence life has to offer.

About The Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of Make Money Online With A Home Based Business Opportunity , Internet Marketing Strategies, and Small Business Opportunities, is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. He currently spends his time helping people make money online through internet marketing and home based business opportunities.


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