Building Strategies Through Site Traffic Statistics

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Some of the beginner individuals who go the route of posting the “What You See Is What You Get” style of web page often fail to realize the importance of monitoring web site statistics.

I am one of those people who has learned the processes as I have had to move forward, but through the process, a critical part of my daily ritual has been logging in to read the traffic statistics for my web page and my blogs from the day before. In fact, this is the first thing I do each day after my computer is turned on.

Most web site hosting services provide some form of traffic monitoring platform, but not every blog service does. For this I have come to rely upon FeedBurner.com.

FeedBurner which is owned by Google has two levels of service. There is a free level of service which is most adequate for my needs, and for those who require that extra punch, there’s FeedBurner Pro.

Feedburner provides my blog with an excellent platform for RSS Feed services, but it also provides an excellent counter which tracks the number of people who subscribe to your RSS Feed as well as the number of people who view your blog. While I have posted a FeedBurner counter on my blog page, I have found the accuracy of the counter is somewhat off when compared to the counts collected I can view when I log into my FeedBurner account back office. The FeedBurner counter does not take into consideration past traffic and cannot be set at a starting point based on an old traffic counter setting. The FeedBurner back office counter is most often much higher than the counter that appears on the page and provides incredible detail as to when the page was viewed, by what style of browser, and the IP address. In fact, I have observed the publicly viewed counter showing a high figure on one day and a lesser figure on the next day. If having a less boastful count on the publicly viewable counter is the trade off to access this information then it’s still worth it.

A feature I love about FeedBurner which sets it apart from many other statistical collectors, is FeedBurner provides up to date information by the hour, whereas most others only provide information for the day before.

Setting an internet marketing strategy requires knowing who is viewing your site, how often, what are the trends, are there patterns, and if so, can a person identify what’s behind those patterns? Every time you post a change to your web page, are you seeing a change in your traffic? Is it creating a positive or negative impact?

Take that power and combine it with Google’s Webmaster Tools to identify when your page was last crawled by a “Spider”, and quickly you can get a feel as to whether or not the reaction you think you are seeing is a search engine reaction or a viewer reaction.

In any day and age, knowledge is power. The best strategy is to find the easiest way to collect it and then understand how to read it. FeedBurner.com, combined with Google’s Webmaster Tools is an excellent place to start.

Grab hold of the excellence life has to offer.

Take a minute to sign up for our RSS feed and see FeedBurner in action!

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About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.silent-wonder.com is a retired entrepreneur, business trainer, investigator, and writer whose articles are enjoyed by 12.5 million readers monthly. Today he devotes his time to helping people make money online through internet marketing and homed based business opportunities.




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The Incredible Flavor Of Square Eggs

The economic downturn of 1981 and 1982 hit many sectors with lightning speed. In the midst of the fall out, great companies fell by the way side as a form of economic collateral damage swept across the continent.

Today in 2008 the stage is set for another downturn. The scope and depth of this downturn is yet to be defined, but the fall out has already begun. With the 2007 crash of the housing sector in the U.S.A., and the decline expected to continue well into 2008, the Canadian lumber industry has splintered to a halt. Canadian lumber mills are now following the path of many American mills by filing bankruptcy, chaining up their gates and laying off their workers. For some Canadian towns, these mills represent the backbone of the local economy. A local economy which is now believed by many to be gone forever.

Our economic white caps roll out with an ever widening circle of ripple effects. How does one ride the marketing wave, when those ripples come crashing in at their door? The answer is found in a diet of square eggs.

Square eggs, you might ask?

Indeed. A diet rich in square eggs. As many square eggs as you can get your hands on. After all, in normal economic times we all eat normal oval shaped eggs. These are abnormal times, which definitely means we need abnormal eggs.

This is not the time where you want to go about your internet marketing business with the attitude that you're right! That's oval egg thinking. In economic times such as these, it's wrong to be right.

People who believe they are right, do so based upon knowledge and experience. Knowledge comes from the past, so it's out of date, it's safe, and it lacks originality.

Experience comes from answers to old scenarios, and problems. The old answers where probably different from the ones needed now, but with a little tweaking, you might make it work, and end up with a re-run of an old idea. Experience makes it easy for a person to be lazy, and non-creative.

Have you ever sat in a room of people who were called together for one purpose, to brainstorm a solution to one problem? Now imagine each of these people believing fervently only they have the right answer to the problem. How much brainstorming would get done? Very little to none. The room would be filled with endless argument and justification.

In the world of marketing, people who believe themselves to always be right, are generally set in stone. These people have great difficulty being flexible and moving or shifting with the times. People who are right, in their minds tend to be closed to new ideas, and fresh ways of thinking.

When you're wrong, you're no longer trying to be perfect. If it's broke, the mentality is to try and fix it. In order to fix it, one has to be open minded. When you're wrong, you end up in a world of the unknown. A world that is solution focused.

Is it a risk to be wrong? Absolutely. Risks are often one way we can measure a person. People who don't take risks, are too busy trying to hold onto what they already have, and have no time or energy to be able to go after something more in order to add to their fortune.

Changing economic times require fast changing mind sets. It requires thinking outside the box. People always think outside the box at it's best, when they start their day on a diet of square eggs.

Grab hold of the excellence life has to offer.

About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.silent-wonder.com is a retired entrepreneur, a former special investigator, and published writer whose articles and written comments are enjoyed by 12.5 million readers monthly.

Marketing's Core Keys Defined

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“Show Me How To Make Real Money With My Own Super-Profitable Web Business Automatically!”

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Marketing’s Core Keys Defined

By James C. Tanner


No matter the style, type or arena of marketing, it can be defined in a variety of ways. At the core of those definitions lays three core keys from which all variations of definitions pertaining to marketing are built.

The right concept...to the right market...in the right time line!

While many people, organizations, and businesses will brag of their success in the area of marketing, many fail to achieve their true potential because most miss one, two, and sometimes all three of these core keys in their marketing plan.

Marketing is a science. A science that starts with listening. When you listen you identify the basis for “the right concept!” Always approach a project from your clients perspective, not from your own. This can be done if the client is a known entity or the general public, these are your “right market”. A client often knows what he or she wants. If you barge in to a meeting with your client and right up front show your client what YOU want, your client will get defensive and say that’s not what he or she wanted. If you take the time to show your client first what THEY want, then they’ll relax knowing they’ve been heard. By doing this, you’ll create an open window, “the right time line”, to get an opinion from your client on a new idea, and present them with the concept you’d like to sell them. Whether your client buys your new idea or the idea they wanted, either way, you have a happy client.

On the internet, keywords are researched to determine which ones are best used to draw traffic to a page. Many novice home business operators fail to realize the importance this plays in their business success. In the world of the internet, traffic is everything. People have to be able to find you. To find you, they type in words and conduct searches on engines. Those words are tracked and the usage of those words counted. From these statistics, one can determine which words should be targeted in their web page text, and HTML keyword meta name tags.

Wordtracker.com is a software which is a must have for any person or business involved in the field of internet marketing. The sole purpose of this software is to assist people in identifying solid high traffic keywords.

Grab hold of the excellence life has to offer.

About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.silent-wonder.com and The Internet Marketing Strategies Newsletter/Blog is a retired entrepreneur, a former special investigator, and published writer whose articles and written comments are enjoyed by 12.5 million readers monthly. A sample listing of recently published articles can be found at http://article-archive.blogspot.com .

Especially For My Readers ONLY!

Watch How A Simple Turnkey System Prints Profits For You Around The Clock!


Let’s face it...it’s happening. During the course of this week CitiGroup wrote off 18.1 billion dollars of customer debt. Today, a financial forecast has crossed my desk predicting Oil will now hit $200.00 a barrel.

People are losing their homes, losing their jobs, and losing their savings.

Everywhere you look, there are signs that we are about to enter a massive recession unlike anything experienced in the last 30 to 40 years, and things are only going to get worse.

The solution? Right now, people need to start creating sources of income that continue to pour in, even in the worst of times.

Do you realize that every wealthy person has at least one common point? They all have multiple streams of income. Their income doesn’t come in the form of one large pay check every two weeks, but several smaller checks from several sources. The concept is referred to as multiple streams of income. The safety of this lifestyle is if one source dries up, the other sources continue to provide until the original lost source of income can be rejuvenated or replaced.

At present, most people are use to the concept of working at a traditional job. Knowing where or how to go about locating a source of a new stream of income can be a bit mind boggling. Today, there is no bigger gold mine than that of the internet. The home based internet business opportunity has become so simplified, in some cases, it’s been dubbed a business in a box. Many people seek out an opportunity to make money online. Internet marketing continues to provide excellent incomes to those who’s skill levels are definable as “novice”. The most common area of marketing being affiliate marketing.

While some people will argue and say there’s no money to be made in affiliate marketing, clearly they haven’t tried it; or haven’t done it correctly; are confusing it with other types of home based businesses such as multi-level marketing businesses; or have done so well they don’t want others getting a percentage of the market share. According to Wickipedia, total sales generated through affiliate networks in 2006 was 2.16 billion British pounds. MarketingSherpa’s research team estimated that, in 2006, affiliates earned $6.5 billion in commissions.

Currently there are THOUSANDS of merchants with affiliates programs. Among them are companies such as Apple Computers, Barnes & Noble, Corel software, Dell, Kodak, Discover Card, Symantec software, Dollar Rent-a-Car, Vonage, eBay, Yahoo, Eddie Bauer, Westin Hotels and Resorts, Gateway, Best Western, Skype, Hewlett Packard, Carnival Cruises, Gap, Marriott, Kmart, Sheraton Hotels and Resorts, GoDaddy Web Hosting, Match.com, New York Times, NBC, Old Navy, PayLess Shoes, PetSmart, SONY, Sports Authority, Staples, TimeLife, USA Today, Verizon Wireless, Weight Watchers, as well as Amazon.com, among many, many others.

MANY companies URGENTLY want people like YOU to promote their products!

Any company trying to do business today on the web WITHOUT an affiliate program is like a ship running at half speed. They all need affiliates to maximize their exposure, and customer traffic to their products.

Affiliate marketing isn’t difficult to do. It doesn’t take experience. It doesn’t require a web page, although a web page will help increase your percentage of profits. Many will simply start with free blogs. It doesn’t cost a lot of money. If done right, a person could be up and running for about the same amount of money they’d spend on an evening out on the town.

The key in identifying a good affiliate marketing program is to first identify one that gives you the option as to whether or not you need to buy a web page. This helps keep your initial cost down. Secondly, you want to find a program that’s transferable. Meaning, it’s designed to work for any type of company or product, not just the one you purchase the program from. Seek out a program that’s more of a blueprint than an established business. From a business you can create numerous streams of income very quickly representing many different companies.

Ewen Chia recently made $549,784.82 in one year from affiliate marketing. His story is typical. Ewen has taken the time to create a program which has enabled him to be successful while his business runs on autopilot 24 hours a day 7 days a week. Ewen’s program has worked so well, he’s taken the time to put it into a manual format for people to duplicate. It’s a step by step guide on how to build a home internet business correctly. Ewen’s program outlines practical easy to understand internet marketing strategies; how to make money online; different ways to make money online; and opens your eyes in a new way to the home based internet market business. It’s a must have for anyone looking for a new internet marketing strategy.

PROOF! $549,784.82 In Autopilot Profits!

Watch How A Simple Turnkey System Prints Profits For You Around The Clock!

Grab hold of the excellence life has to offer.

About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.silent-wonder.com and of http://www.whats-he-like.com is a retired entrepreneur, a former special investigator, and published writer whose articles and written comments are enjoyed by 12.5 million readers monthly. A sample listing of recently published articles can be found at http://article-archive.blogspot.com .