Tips On Renaming Your Website

James C. Tanner's newest release " Strategic Magnetic Internet Marketing Strategies " will be released for purchase on June 16, 2008 at 9 a.m. Pacific Standard Time.

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Tips On Renaming Your Website

Discovering down the road that your website domain name is working against you can be tough. There are serious pros and cons one must consider before making any adjustments.

Existing URL’s, no matter how poor do generate traffic. Dropping an URL in exchange for a new one can set your traffic flow patterns back for a significant period of time (3 to 6 months).

Changing to a better URL does give a person the opportunity to create a new buzz through advertisements, word of mouth, press releases, email notifications etc. While creating a stir can generate great excitement, it also can generate a significant cost. The question is, will the resulting cost justify the URL name change.

In the process you can risk losing search engine rankings, inbound links, random visitor traffic, and the all important repeat visitors and customers.

All factors must be taken into careful consideration before venturing out into the realm of creating and launching a new URL. The variables will all be based on how much traffic your existing URL is actually drawing.

How then can one make a realistic change over?

A very effective strategy in the use of domain names is to create branches of websites. Segment your business focus into categories, and launch a website for each category, being very careful to link your sites to each other. In doing this, you have the opportunity to establish a new home site, and advertise it on each of your websites especially your existing website. Use your existing website to invite visitors to visit your new sites.

Be careful to bookmark all your new sites and provide social bookmarking links on each site. Social bookmarking does help with exposure and will promote your exposure in search engine listings.

Create mini-pages on sites such as HubPages, Facebook, MySpace, and through the creation of Squidoo lenses. Again make sure you bookmark every Squidoo lens, Hub Page, as well as social network profiles. Make sure each of these includes one or more links to your most important website URLs.

Once your new URLs are established and listed in the search engines (allow 6 to 12 weeks for this), AND as you notice a shift in your over all visitor traffic pattern to your new URLs, ask your website developer to redirect your old poorly named URL. Any visitors to your old URL, when typing in that old URL will automatically be sent to your new site of choice.

If your old poorly chosen URL has a year or less remaining before you have to renew it, simply allow that URL to sit re-directing traffic until it’s domain registry naturally expires.

In going through this process, a person or business can improve the visibility of their business brand. A stronger online presence can be established. Search engine page ranking can be improved.

Grab hold of the excellence life has to offer.

About the Author

Copyright © 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.magneticinternetmarketingstrategies.com is a published writer, business course creator and trainer. His newest books include, “Secret Magnetic Internet Marketing Strategies”, “Let Loose The Promotional Genius In You”, “The Encyclopedia Of Traffic Building Tactics”, and “Website Monetization And Paid Online Opportunities”.

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