To have crossed my path earlier today meant catching me going through one of my many tool boxes. I have a deep love for tools, but not just any tools.
Perhaps it’s due to being raised by a father who, in my early years was a general contractor and spent many nights at home in the basement working late hours as a cabinet maker. In fact, some of my earliest childhood memories take me back to construction sites where, as early as the age of five, I was stripping down concrete forms. Tools have always been a part of my life.
In my early adult years, I could often be found under the belly of a horse or pony plating or shoeing the animal. I still smile deeply at the scent of a burning coal forge, and pause for the sound of a hammer striking hot metal on an anvil. Today, at flea markets, my best finds are old hand-made custom forged tools, which display the work of a great blacksmith. Tools birthed for a specific purpose.
There are few treasures today that would compare to the history contained in my father’s toolboxes. As one goes through the old school long boxes of antique handsaws, and museum piece tools, one quickly gains a sense of the old ways of working wood, when compared to the many new battery operated tools available today. Tools give us a sense of where we’ve been.
While many men druel when encountered by a modern tool show, I am seldom captured by that same fever. New tools are important to each and every one of us, and yet, in their newness we have not had time to gain an appreciation for how they feel as they cut through wood, or shape iron. Inspite of our lack of experience with new tools, modern tools do tell us where we are going in industry.
Even as a tool can be made or used for every building process, each of us in life often fails to work with the right tools for the jobs that face us.
Many small or home based internet business people work with tools that are outdated. With a world filled with material that`s all a buzz about Web 2.0 (the social web), and people spending big dollars on software or programs to improve their Web 2.0 experience, many fail to realize they are using and buying outdated tools. The world of the internet has already moved beyond Web 2.0, 3.0, 3.1, and is now going strong in the world of Web 4.0 where the tools are newer, and different for the purpose ahead of us.
We can choose to work with old business tools, but we will lose time, and we will struggle as we push tools to do things they were never designed to do. Even the finest tools have their limitations.
Success today is often based on getting the job done right, as quickly and cheaply as possible. That requires cutting edge tools and the know-how to use them.
In business, many people can purchase new tools, but that alone won`t make us successful unless we know how to take those tools and put them to their best use. People have to know how to use a tool properly. There has to be a plan, a strategy, a blueprint to work from. Tools require guidance.
In recent weeks, people have been wondering where I`ve been hiding. I`ve been working with tools, and drawing a blueprint. No…I haven`t been building a coffee table, I`ve been writing a book. A book that teaches people
- The differences in Web 1.0, 2.0, 3.0, 4.0, to know if YOUR pages are cutting edge or aimed at an outdated age of the internet.
- The true components of a laser sharp online marketing strategy.
- How YOU can MAGNETICALLY draw an outrageous amount of new visitors to YOUR pages.
- How to improve your defined online presence by creating a clearer online identity.
- The SECRET on how to PROPERLY pick and combine social networks, social bookmarking sites, videos, article marketing, and blogs into a POWERFUL arsenal of marketing weaponry. (I'm providing the backgrounds on over 112 social networking sites; a listing of 26 social networking sites targeted to musicians or those in businesses related to the music industry; as well as over 30 video sharing, vidcast, vlog hosting, online editors, and online video converter sites.)
- How to psychologically write YOUR web copy targeting the side of the brain that YOUR visitors use to make purchase decisions.
- Which Psychological trigger words to use when writing high-voltage innovative mouthwatering web copy.
- Which colors in YOUR online presentation are psychologically best to use and why?
- An introduction to basic Survival HTML Code language, plus how or where best to use it.
- How to step back and look at YOUR websites, social network profiles, or personal profiles through the eyes of YOUR visitors.
And FINALLY, this book teaches how to bring all these tools together in an explosive blueprint or marketing strategy.
Tools are important, but it`s really important to know how to use the right tool for the right job. That`s where many people fail. Many of us have tools in our tool box, and absolutely no skill or knowledge on how best to use them. It takes someone coming along and teaching us how to use our tools correctly.
So while it may seem to some I`ve been in hiding, I`ve been busy putting the finishing touches on ``Secret Magnetic Internet Marketing Strategies``. The book is done, and in the next week or two the website for it will be ready in preparation for a June 15th launch. In many ways, the project (book) is finished, I`ve put my tools away for now, and finally I`m in the process of ``sweeping up around the shop``.
Tools tell us where we`ve been, giving us the ability to appreciate the history, craftsmanship, and artistry of old ways. Tools also tell us where we are going, giving us the ability to produce products more quickly, efficiently, increasing our profitability.
Are YOU working with the right tools?
Grab hold of the excellence life has to offer.
About the Author
Copyright © 2008 James C. Tanner. All Rights Reserved.
James C. Tanner of Make Money Online With A Home Based Business Opportunity, and Internet Marketing Strategies, is a retired entrepreneur, business trainer, investigator, and writer. His latest book, ``Secret Magnetic Internet Marketing Strategies`` is scheduled for an online June 15th, 2008 launch.
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