Sunday, January 20, 2008

Marketing's Core Keys Defined

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Marketing’s Core Keys Defined

By James C. Tanner


No matter the style, type or arena of marketing, it can be defined in a variety of ways. At the core of those definitions lays three core keys from which all variations of definitions pertaining to marketing are built.

The right concept...to the right market...in the right time line!

While many people, organizations, and businesses will brag of their success in the area of marketing, many fail to achieve their true potential because most miss one, two, and sometimes all three of these core keys in their marketing plan.

Marketing is a science. A science that starts with listening. When you listen you identify the basis for “the right concept!” Always approach a project from your clients perspective, not from your own. This can be done if the client is a known entity or the general public, these are your “right market”. A client often knows what he or she wants. If you barge in to a meeting with your client and right up front show your client what YOU want, your client will get defensive and say that’s not what he or she wanted. If you take the time to show your client first what THEY want, then they’ll relax knowing they’ve been heard. By doing this, you’ll create an open window, “the right time line”, to get an opinion from your client on a new idea, and present them with the concept you’d like to sell them. Whether your client buys your new idea or the idea they wanted, either way, you have a happy client.

On the internet, keywords are researched to determine which ones are best used to draw traffic to a page. Many novice home business operators fail to realize the importance this plays in their business success. In the world of the internet, traffic is everything. People have to be able to find you. To find you, they type in words and conduct searches on engines. Those words are tracked and the usage of those words counted. From these statistics, one can determine which words should be targeted in their web page text, and HTML keyword meta name tags.

Wordtracker.com is a software which is a must have for any person or business involved in the field of internet marketing. The sole purpose of this software is to assist people in identifying solid high traffic keywords.

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About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.silent-wonder.com and The Internet Marketing Strategies Newsletter/Blog is a retired entrepreneur, a former special investigator, and published writer whose articles and written comments are enjoyed by 12.5 million readers monthly. A sample listing of recently published articles can be found at http://article-archive.blogspot.com .

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