The Incredible Flavor Of Square Eggs

The economic downturn of 1981 and 1982 hit many sectors with lightning speed. In the midst of the fall out, great companies fell by the way side as a form of economic collateral damage swept across the continent.

Today in 2008 the stage is set for another downturn. The scope and depth of this downturn is yet to be defined, but the fall out has already begun. With the 2007 crash of the housing sector in the U.S.A., and the decline expected to continue well into 2008, the Canadian lumber industry has splintered to a halt. Canadian lumber mills are now following the path of many American mills by filing bankruptcy, chaining up their gates and laying off their workers. For some Canadian towns, these mills represent the backbone of the local economy. A local economy which is now believed by many to be gone forever.

Our economic white caps roll out with an ever widening circle of ripple effects. How does one ride the marketing wave, when those ripples come crashing in at their door? The answer is found in a diet of square eggs.

Square eggs, you might ask?

Indeed. A diet rich in square eggs. As many square eggs as you can get your hands on. After all, in normal economic times we all eat normal oval shaped eggs. These are abnormal times, which definitely means we need abnormal eggs.

This is not the time where you want to go about your internet marketing business with the attitude that you're right! That's oval egg thinking. In economic times such as these, it's wrong to be right.

People who believe they are right, do so based upon knowledge and experience. Knowledge comes from the past, so it's out of date, it's safe, and it lacks originality.

Experience comes from answers to old scenarios, and problems. The old answers where probably different from the ones needed now, but with a little tweaking, you might make it work, and end up with a re-run of an old idea. Experience makes it easy for a person to be lazy, and non-creative.

Have you ever sat in a room of people who were called together for one purpose, to brainstorm a solution to one problem? Now imagine each of these people believing fervently only they have the right answer to the problem. How much brainstorming would get done? Very little to none. The room would be filled with endless argument and justification.

In the world of marketing, people who believe themselves to always be right, are generally set in stone. These people have great difficulty being flexible and moving or shifting with the times. People who are right, in their minds tend to be closed to new ideas, and fresh ways of thinking.

When you're wrong, you're no longer trying to be perfect. If it's broke, the mentality is to try and fix it. In order to fix it, one has to be open minded. When you're wrong, you end up in a world of the unknown. A world that is solution focused.

Is it a risk to be wrong? Absolutely. Risks are often one way we can measure a person. People who don't take risks, are too busy trying to hold onto what they already have, and have no time or energy to be able to go after something more in order to add to their fortune.

Changing economic times require fast changing mind sets. It requires thinking outside the box. People always think outside the box at it's best, when they start their day on a diet of square eggs.

Grab hold of the excellence life has to offer.

About the Author

© 2008 James C. Tanner. All Rights Reserved.

James C. Tanner of http://www.silent-wonder.com is a retired entrepreneur, a former special investigator, and published writer whose articles and written comments are enjoyed by 12.5 million readers monthly.