With the United States showing a slow struggle in shaking it’s recession style economy, the question arises, “How does a person or business recession proof their online business, or online presence?”
Everyday I received tons of email from people and organizations offering this latest $97 or $147 solution to traffic flow to my websites. I chuckled yesterday as three different parties contacted me to offer the exact same marketing strategy program. It’s becoming very clear that much of what’s circulating on the internet today is re-hashed or an affiliate related program. Multiple approaches regarding the same product cheapens the psychological value of that product, so it’s imperative that approaches be fresh, original, and current.
As I study the internet, and global economics, there is a trend cmoing clear. As the price of oil rises, the reality of a global recession grows stronger. When oil hits US $200 for a barrel of crude, many European banks believe the world will plunge into a global recession. Financial forecasts predict oil will top the US $200 price within the next year and a half. There is not enough oil capable of being produced right now to meet current demand levels, and it would take 10 to 12 years to increase production enough to maintain current levels. The only way for the globe to avoid a recession is to reduce oil consumption to match or be less than current production levels. Our dependence on oil at this time is too great to be able to accomplish this in time, on a global level.
So how do we adapt and how do we adjust?
There is a very clear marketing problem on the internet today. Most websites are being published in only one language—the language of English.
Today’s hot economies are located in India, China and Russia. These are non-English speaking countries.
The internet provides is with access to a global clientelle, and yet most of us are limiting ourselves to the English speaking only populace.
One way you can help to stabilize your presence online during a recession, is to begin to think globally. Most of our webpages have menu bars which read “Home”, “About”, “Contact”, “Products”, and possibly “Services”. Imagine the impact, if your menu bar also included links to copies of your main web page in foreign languages. Links could be written in their foreign language for Russian, Chinese, Hindi, Spanish, French, Ukrainian, etc.
If we are going to position ourselves on today’s internet, then we must begin to accept a larger client base. Google Translator provides an excellent tool whereby your web page can be quickly translated into a specified language, and all you would have to do is simply cut and paste that new translation into a web page. One important tip to consider is that some languages such as Russian do use more characters than the English language and as a result, blocks of text may require a little bit more room.
Why don’t you join me! This week I’ve made the decision to take my web pages global, and in the weeks ahead, you will find my web pages changing to become multi-lingual. It’s a modern twist on internet customer service.
In all you do, take time to grab hold of the excellence life has to offer.
About the Author
Copyright © 2008 James C. Tanner. All Rights Reserved.
James C. Tanner of http://www.magneticinternetmarketingstrategies.com is a published writer, business course creator and trainer. His newest books include, “Secret Magnetic Internet Marketing Strategies”, “Let Loose The Promotional Genius In You”, “The Encyclopedia Of Traffic Building Tactics”, and “Website Monetization And Paid Online Opportunities”.
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